businessJul 4, 202434:54pending

July 2024 - Do You Really Need to Lower Your Price?

Get every episode summarized

Each time WINNING AT SELLING publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

About this episode

What goes through a salesperson's mind when they deliver their quote? I'm way behind on my quota, I just have to make this sale. I know the competition is cheaper so… I'm authorized to drop the price as much as 10%, let's go for it. What they fail to understand is that they seldom need to drop their price to close the deal.

So put away that discounted proposal as Scott and I chip away at Do You Really Need to Lower Your Price? And other remarkable revelations on Episode 623 of the Winning at Selling podcast.

Get every episode summarized

Each time WINNING AT SELLING publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Know when John Doe turns up

Follow John Doe and once a week we email you every new episode they appeared on — including guest spots the show notes never mention, because we read the transcript.

Follow John Doe

Free. Pick your own day and time.

Or alert me on every mention of this name →