Learning from Negative Tests -- Will Critchlow // SearchPilot

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend changes that may do more harm than good. However, we now have access to tools and the ability to run positive, negative, and neutral tests to determine whether a change will produce positive, negative, or no impact at all. Today, Will talks about negative tests. Show Notes

Connect With: 

• Will Critchlow: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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