will critchlow

CEO and founder of SearchPilot

San Francisco, USA

About will

Will Critchlow is a seasoned entrepreneur and CEO of SearchPilot, a leading SEO A/B testing platform. He has extensive experience in the digital marketing industry and has built a reputation for his expertise in SEO and AI. Critchlow has also written extensively on the topics of SEO and AI, and has spoken at numerous conferences and events.

Associated Podcasts

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Host

Connect

Recent Appearances

Optimizing for Google vs AI search

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast•Feb 7, 2026•2:38•host

Does SEO tool consolidation help or hurt enterprise teams?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast•Feb 6, 2026•2:26•guest

will critchlow

About will

Associated Podcasts

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Connect

Recent Appearances

Optimizing for Google vs AI search

Does SEO tool consolidation help or hurt enterprise teams?

Key Topics

Building a company on testing vs consulting

Biggest shock about how LLMs rank content

SEO “best practice” that's debunked through testing

SearchPilot’s Biggest Launch Yet: The Future of SEO Testing

The Depreciation Of SEO

Making Organic Search Into A Performance Channel

SEO Testing Tools -- Will Critchlow // SearchPilot

Learning from Negative Tests -- Will Critchlow // SearchPilot

Testing Cadence & Objectives -- Will Critchlow // SearchPilot

SEO Moneyball -- Will Critchlow // SearchPilot

SEO Testing 101 -- Will Critchlow // SearchPilot