PG Tips Introduces 60-Second Tea Bag | Tea Reforms Benefit Kenya Growers | Rapid Growth of Tea Subscription Programs Slows

HEAR THE HEADLINES – Tea in a Flash: PG Tips Introduces 60-Second Tea Bag | Tea Reforms Benefit Kenya Growers | Rapid Growth of Tea Subscription Programs Slows

| NEWSMAKER – Joydeep Phukan, Secretary and Principal Officer, India Tea Research Association

| FEATURE INTRO – The UN FAO’s Intergovernmental Group on Tea is a forum for consultation and exchange that has provided exceptional market insights and guidance since 1969 for one of the most important cash crops in the world. Members include all the major tea-producing countries. India is hosting the 25th gathering in November in Assam. Aravinda Anantharaman spoke with Joydeep Phukan, secretary and principal officer of the Tea Research Association, India, responsible for organizing and managing the event. Joydeep talks about the FAO IGG, the focus areas, what they've achieved in the past through it, and what he looks forward to at this upcoming event.

FAO IGG Major Emphasis on Smallholders – During this session, the primary emphasis would be on the smallholders because the FAO is trying to focus on how the tea produced by smallholders can be integrated into the international supply chain, says India's Joydeep Phukan, TRA Secretary and Principal. "That will gel well with India because India's smallholders already produce more than 50% of the country's tea."

And the second is basically on climate issues because so much change is happening. Many things have been done, but I would like to revisit what can be done because tea is more of an agriculture-based industry. Third is the Tea and Health Group. They will pitch at least two or three areas to promote tea among the young and increase demand.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy