Sailing Through the Tea Doldrums

Tea News Recap | March 8, 2023

Sailing Through the Tea Doldrums | India Budgets a Big Increase for its Tea Industry | Crude Tea Production in Japan Declined in 2023 | Plus Tea trade associations, research institutes, tea boards, tea brands, and the United Nations Intergovernmental Group on Tea (IGG/Tea) are organizing to collectively promote HASHTAG #TeaPower for International Tea Day, May 21. The online and event-based marketing program heralds the benefits of including tea in every high-energy fitness regimen, from organized sports and cycling to nature walks and solo ascents. Messaging targets youth, but the findings on dietary benefits and hydration are science-backed and essential to healthy living. Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea and Health that developed the program. She discusses why HASHTAG #TeaPower is “the perfect pitch for younger generations looking to increase their performance and energy levels while staying healthy.”

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