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Pachamama is a farmer-owned global cooperative of 400,000 smallholder coffee growers in Peru, Nicaragua, Guatemala, Mexico, and Ethiopia. The venture demonstrates that farmers who retain control of their supply chain earn significant returns by capturing the profits of value addition from soil to customer. Headquartered in Sacramento, Calif., the cooperative was co-founded by Thaleon Tremain, who, as CEO, is celebrating 20 years of innovation.
Thaleon joins Tea Biz to explain how a vertically integrated cooperative producing coffee thrives with valuable lessons on microeconomics for the tea industry.
Bio: Thaleon Tremain has been involved in business development for the past 25 years. He holds a master's in entrepreneurial studies and marketing from Texas McCombs School of Business and an MBA from Pontificia Universidad Catolica de Chile. A former Peace Corps volunteer in Bolivia, he was a volunteer cooperative leader of the US-Cuba working group of the National Cooperative Business Association.
No transcript available for this episode.