Spotlight |Translating Brand Passion into Profits

Founders often create tea products out of deep personal passion. They believe if they love it, others will too. But translating that belief into a message that resonates is challenging. Success starts with knowing your product meets a real need — then communicating not just what it is, but how it makes people feel. Emotion matters, says our guest this week, food and beverage consultant Debbie Wildrick.

She explains that sampling helps, but it’s slow and costly. The key to establishing a successful tea brand lies in authentic storytelling, clear messaging, and fostering an emotional connection. That’s how you turn passion into awareness, and awareness into loyal customers.

BIO: Debbie Wildrick has over 30 years of leadership experience in sales, marketing, operations, and channel strategy within the consumer-packaged goods industry.

A recognized expert in brand building and distribution, she specializes in helping entrepreneurs scale through strategic growth. Debbie spent six years as Chief Strategy Officer and Co-Founder of MetaBrand and now leads her own consulting firm.

Her executive background includes roles as President of the Beverage Division at Frey Farms, Executive Vice President at HempFusion, and CEO of Bazi, a Colorado-based nutritional beverage company. She began her career in marketing after earning a degree from the University of Texas at Dallas and previously served as Senior Director of Vault and Proprietary Beverages at 7-Eleven.

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