Tea Biz News and Insight - December 2, 2022

HEAR THE HEADLINES – Black Friday Lives Up to its Name | US shoppers set in-store and online sales records | UNESCO Inscribes Two Tea Traditions on the List of Intangible Cultural Heritage of Humanity | Australian Study Shows Elderly Women Benefit from Tea Flavonoids

| NEWSMAKER – Andrew McNeill, Business Development Director Seven Cups Fine Chinese Tea

| GUEST – TeaBookClub Founder Kyle Whittington

| FEATURE INTRO – Tea Biz travels to Tucson, Arizona, for the grand opening of a 2200 sq. ft. combination tea shop, tearoom, warehouse, and online fulfillment center. Andrew McNeill, Business Development Director at Seven Cups Fine Chinese Tea, says that stay-at-home tea drinkers experimenting with specialty teas are eager to share the experience of tea discovery face-to-face.

Tearooms Rekindle Cultural Experience Face-to-Face – Seven Cups Fine Chinese Tea is typical of well-established shops that survived the pandemic. The direct-trade retailer is 20 years old, located in a second-tier city, and generates revenue online and in-store from packaged sales, tea service, and wholesale supply to coffee shops, cafes, hotels, and restaurants.

Packaged tea has fared well since 2019. A spike in sales jammed tea cupboards with direct-from-origin and exotic teas purchased online. The growing consumer preference for better-tasting tea favors retailers with quality selections, including herbal infusions. Retailers are remodeling to promote in-shop sampling as it encourages social interaction and repeat business among enthusiasts eager to experiment and learn from experts.

Seven Cups founder Austin Hodge says, "When you enter a traditional teahouse, in China or Tucson, you step into a cultural experience that separates you from your daily problems. It’s a teahouse tradition for tea drinkers to be treated with respect and dignity, whatever their outside problems might be.”

REVIEW: Tea & Empire, James Taylor in Victorian Ceylon

Angela McCarthy & T.M. Devine

This fascinating book illuminates the all-too-often overlooked tea region of Ceylon, present-day Sri Lanka. The authors draw on the letters of James Taylor, pioneer and founding father of the Ceylon tea industry, to explore the life of a Scottish migrant who, through experimentation and determination, forged a new industry out of the ruins of the coffee blight. This uniquely complete collection of correspondence reveals this pivotal time in tea history through the eyes, thoughts, and actions of a key player. - Kyle Whittington

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