Tea News and Biz Insight - August 20, 2021

HEAR THE HEADLINES – Delta Delivers Foodservice Setback | Why are Tea Tariffs Still in Place? | Tea Marathon Earns a Medal for Japan

| NEWSMAKER – Philippe Juglar, President AVPA (Agency for the Valorization of Agricultural Products)

| GUEST – Japanese Tea Marathon finisher Kyle Whittington, founder TeaBookClub

| FEATURES – This week Tea Biz visits Japan for a victory celebration of the Tea Marathon, an event during the Tokyo Olympics that drew attention worldwide to 15 tea producing regions in a country famous for quality green teas… and then we travel to Paris, France as the deadline nears for a unique global competition in a tea consuming country that focuses on the gastronomic pleasure and profits of tea.

Victory for Japanese Tea Marathon

As athletes from around the world competed in the Tokyo 2020 Olympics, tea lovers participated in an event of their own: the Japanese Tea Marathon. The marathon included 15 days of online events that shone a spotlight on Japan's teas, producers, and the 15 tea-producing regions. Led by the Global Japanese Tea Association and Japan Tea Central Council, tea marathoners learned about 30 Japanese teas, how to brew them, and where they're grown. Kyle Whittington, a Tea Biz contributor and host of the TeaBookClub, attended every tea marathon event, tasting 30 teas over 15 sessions. He gives the event a gold medal!

AVPA's Teas of the World Competition

The deadline to enter the AVPA’s 4th annual Teas of the World Competition is Aug. 31. Our guest, Philippe Juglar is president of AVPA (Agency for the Valorization of Agricultural Products), a Paris-based, non-governmental, non-profit organization that judges wine, chocolate, coffee, and teas best suited to local preferences. He joins us to discuss what it takes to be a winner in the only “gastronomic” tea competition in a consumer country that evaluates tea solely to promote the good practices of production and trade.

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