The most important signal to guide content updates
Get every episode summarized
Each time Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers his 50-50 collaboration model between SEOs and subject matter experts, traffic-based content update signals as the primary performance indicator, and strategic positioning of SEO teams within product organizations rather than marketing to enable direct partnership development with AI platforms.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Know when John Vantine turns up
Follow John Vantine and once a week we email you every new episode they appeared on — including guest spots the show notes never mention, because we read the transcript.
Follow John VantineFree. Pick your own day and time.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The prediction about search that turned out to be right
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most exiting emerging AI feature
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creator advice that still resonates today
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This was the best discontinued Google product
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast