The Rebels Changing Ultrarunning And Lessons from 100 Miles with Emory Atterberry and Jeremy Bohnett

The first time I saw these guys was in the documentary The Kid after finishing Tahoe 200 — and I immediately thought:

“Who are these dudes?”

There was something different about them.
The energy. The edge. The authenticity.

Then I started seeing more about Hyperlyte
Not just as another nutrition company… but as a movement.

And then I saw them at the races.

I saw Jeremy at Leadville.
Emory out there racing the mountains himself.
Then Jeremy lining up at Run Rabbit Run.

That’s when it clicked:

They aren’t just building products for ultrarunners.
They ARE ultrarunners.

In this episode, we dive into:

• Jeremy’s journey from addiction and thru-hiking the Appalachian Trail to crushing 100-milers like Run Rabbit Run, Bear 100, Cruel Jewel, and Rim to River
• Emory’s path from 300-lb college football lineman to Leadville, Wasatch, High Lonesome, and The Bear
• What 100-mile racing teaches you about life, fatherhood, and staying present
• The biggest mistakes ultrarunners make in long races
• How to balance business, family, and high-level training
• Why they built Hyperlite differently (and what was broken in endurance nutrition)
• The philosophy behind simple fueling: 100g carbs, 1,000mg sodium — done right
• Building a brand that actually reflects trail culture

This one is raw.
It’s real.
And it’s about more than just nutrition.

It’s about identity, resilience, and building something that actually matters.

If you care about ultras, performance, community, and pushing your limits — this one will fire you up.

Let’s ramble on.

SHOW LINKS:

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