Will AI search continue to expand?

iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, shares data-driven insights from enterprise AI search behavior analysis and user adoption patterns across multiple search platforms. The discussion covers relevance engineering frameworks for multi-platform visibility, three-tier measurement strategies (input metrics, channel metrics, performance metrics), and audience-based content optimization for personalized AI search results.

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