Will visibility continue to be the north star of measuring AI performance?

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I'm Joryn Cooney, and joining me today is Garrett Sussman, Director of Marketing at I Pull

Today, Garrett and I are going to talk about what AI search behavior actually looks like.

Why conversational search is changing how people discover information, and how marketers can

separate real opportunity from industry noise. Will visibility continue to be a north star of

measuring AI performance? It has to be. I think that people don't want the friction of having to

do the research themselves. I think people are unfortunately kind of lazy, and as the output gets

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It just matters that you are recommended and then ultimately searched for because you're recommended.

Thank you to Garrett Sussman, Director of Marketing and I pull a ring for joining us.

If you'd like to contact Garrett, you can find a link to his LinkedIn profile on our show notes

or on thevoices search.com, or you can also visit his company website, iPullRank.com.

If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge

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your feed every week. Okay, that's all for today, but until next time, remember, the answers are always

in the data.