0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network.
0:06
Looking to launch or scale your podcast, I Hear Everything delivers podcast production,
0:11
growth, and monetization solutions that transform your words into profit.
0:16
Ready to give your brand a voice? Then visit I Hear Everything dot com.
0:21
I'm Joryn Cooney, and joining me today is Garrett Sussman, Director of Marketing at I Pull
0:26
Today, Garrett and I are going to talk about what AI search behavior actually looks like.
0:31
Why conversational search is changing how people discover information, and how marketers can
0:36
separate real opportunity from industry noise. Will visibility continue to be a north star of
0:43
measuring AI performance? It has to be. I think that people don't want the friction of having to
0:51
do the research themselves. I think people are unfortunately kind of lazy, and as the output gets
0:56
better. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for
1:02
SEO help, and you got a couple of options. You could start replying to spam from agencies that
1:07
claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant
1:12
who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter
1:17
agency to quickly launch a strategy less project with low success rate. None of those sound very
1:23
good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible
1:28
draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth
1:34
opportunities. They build custom solutions that combine strategy, technical expertise, content,
1:39
and reporting to effectively operationalize SEO for your business. Previsible's four-stage
1:45
approach ensures that your SEO programs thrive by starting off with a strategy first approach.
1:51
Then they support you in your efforts to create quality content, help you identify technical issues,
1:56
and most importantly, they'll work with your cross-functional teams to integrate your SEO
2:00
strategies to make sure that your SEO budget actually drives results, not just your agency's bottom
2:06
line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants
2:13
at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io.
2:26
It just matters that you are recommended and then ultimately searched for because you're recommended.
2:32
Thank you to Garrett Sussman, Director of Marketing and I pull a ring for joining us.
2:37
If you'd like to contact Garrett, you can find a link to his LinkedIn profile on our show notes
2:40
or on thevoices search.com, or you can also visit his company website, iPullRank.com.
2:46
If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge
2:50
in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in
2:54
your feed every week. Okay, that's all for today, but until next time, remember, the answers are always