
1027. Do You Have Sales Balls 🍒
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About this episode
Do you have sales balls?
Sales is full of risk. Asking for the sale, following up, standing on price, challenging an objection, prospecting, cold calling—all of it requires you to risk rejection, embarrassment, wasted time, or feeling like you pushed too far.
But here’s the shift:
Most salespeople spend too much time focused on the risk they feel instead of the risk the customer feels.
Your customer is weighing uncertainty too.
Can I afford this?
Is this the right decision?
Can I trust this salesperson?
Can I trust this company?
Am I going to regret this?
In this episode, I break down how to stop making sales risk about you and start helping your customer reduce theirs.
I’ll give you four things to look for with every customer:
• Why are they here?
• What do they have now?
• What isn’t being said?
• How can you make the decision easier?
Because sometimes the “NO” you hear is really “KNOW” in disguise—they simply don’t know enough yet to feel confident moving forward.
The more you can identify, reduce, or eliminate that risk, the more valuable you become as a salesperson.
And yes—that takes sales balls.
Keep it simple. Keep it moving. Never settle. Stay tough. Peace.
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