For media buyers and agencies
See every podcast your competitors sponsor
Which shows they buy, how the read is written, which promo code they use, and whether it is host-read or dropped in by the network. Plan against what the market actually runs.
No card · Team from $60/month
What brands bought this week
“Sponsored by Hague Ministries. At QVC shopping is more than just checking out. It's discovering something new every day. Start with today's special value. Then explore exciting finds across the brands and categories you love. From beauty and fashion to home, culinary and outdoor…”
Ad readat 21:27 →
Hageem Ministrieson790 KABC· 8 min ago
“Sponsored by Hague Ministries. At QVC shopping is more than just checking out. It's discovering something new every day. Start with today's special value. Then explore exciting finds across the brands and categories you love. From beauty and fashion to home, culinary and outdoor…”
Ad readat 21:27 →
PatreononThe Full Force· 8 min ago
“hopefully i've bought you guys an extra day as well so i'll see you guys on sunday for my patreon crew and uh have a great rest of your weekend um stay fresh cheese bags and as always after three you know what to do one two three four spiders make sure you get involved with the…”
Network-insertedat 1:33:04 →
Battle Action ForceonThe Full Force· 8 min ago
“Before we get into that let's have a message from our sponsor. I'm burping sorry just took a drink yes message out of the battle action force the deluxe treasury editions to total toy books dot com in the UK and Europe Skeletron dot com in the US and Amazon for the rest of the…”
Ad readat 48:25 →
Battle Action ForceonThe Full Force· 8 min ago
“Hello and welcome to the Full Force Weekly, proudly brought to you by Battle Action Force, the Treasury editions. I am your host Christopher McLeod, aka Diagnost of 80. In this episode, I bring you all the news from the past week in the world of GI Joe. So what is it me? It's…”
Network-insertedat 0:00 →
ShipstationonToday in Focus· 10 min ago
“Go to shipstation.com and use code audio to try ship station free for 60 days. This message comes from Jackson. Taxes aren't something you can only think about once a year with investments planning for tax days year round. Additionally, Jackson offers tax efficient products…”
Network-insertedat 14:27 →
Live from the pipeline · detected in the audio, not from media kits
How it works
- 1
Name your competitors
Add the brands you plan against. Search the Advertiser Index or follow a category.
- 2
See their podcast plan
Every show, every read, the position in the episode and the offer — built from transcripts, not estimates.
- 3
Know when it changes
An alert the moment a competitor turns up on a new show, and a weekly digest of new advertisers and movers.
An example workflow
An agency planning a DTC mattress launch
Research
Opens the three biggest mattress advertisers, exports their shows and finds eight they all share.
Creative
Reads the verbatim host reads side by side: two lead with a sleep trial, one with price. Promo codes show which shows each brand tags separately.
Ongoing
Tracks all three on Team. When one adds a show, the planner hears about it in Slack the same day.
What you get
Competitor show lists
Every show a brand sponsors, with first and last seen dates and read counts.
Host-read vs inserted
Separate endorsement-style reads from dynamically inserted spots before you weigh a show.
Ad position
Pre-roll, mid-roll or post-roll for each read, from where it fell in the episode.
Promo codes
The code in each read — a signal of which shows a brand is measuring separately.
Category views
Who is buying in a category, who is new this month and which shows carry the most reads.
Organic sentiment
How hosts talk about a brand outside the ad break, positive, neutral or negative.
Simple pricing
Pro
$30/month
- Every show a brand sponsors, and every verbatim ad read
- Host-read vs network-inserted, promo codes, timestamps
- Sponsor alerts for 10 brands and 2 categories
- 25 keyword alerts, instant by email or SMS
Team
Best fit$60/month
- Everything in Pro, for 5 seats
- Sponsor alerts for 100 brands and 10 categories
- Weekly email: new advertisers and movers in your categories
- 100 keyword alerts
Agency
$750/month
- Everything in Team, for 25 seats
- Sponsor alerts for 1,000 brands and 50 categories
- 1,000 keyword alerts
- API access, 10,000 requests a day
Questions
- Do you estimate spend?
- No. We report what we can verify in the audio: the show, the read, the placement and the offer. We do not model spend figures, so every number on a brand page is a count of detected reads.
- How is this different from a media kit or ad network list?
- Media kits list who could advertise. We list who did, with the words they used and the timestamp to check it.
- Can I get the data into our planning tools?
- Yes — CSV export on every plan, and a REST API with 100 to 10,000 requests a day depending on plan.
- Is there a free option?
- The Advertiser Index is free to browse. Full show lists, reads and alerts start with a 7-day free trial, no card.