Podcast ad stats
Who is buying podcast ads right now
Every number here is a count of sponsor reads we detected in transcribed episodes — not a survey, not a spend model. Updated September 26, 2026.
34,912
Ad reads detected
1,672
Advertisers
2,946
Shows with sponsors
4,609,617
Podcasts indexed
Ad reads detected per week
Last 12 weeks, by the week the read was detected.
Busiest categories, last 30 days
- Other9,291 reads · 1,452 brands
- Telecom5,005 reads · 5 brands
- Finance4,016 reads · 30 brands
- Media2,563 reads · 9 brands
- Hr2,092 reads · 8 brands
- Security1,299 reads · 10 brands
- Insurance1,159 reads · 4 brands
- Gambling987 reads · 7 brands
- Auto953 reads · 6 brands
- Bigtech919 reads · 8 brands
- Travel914 reads · 8 brands
- Retail901 reads · 6 brands
Host-read share
7%
of classified reads in the last 30 days were read by the host, rather than inserted by the network.
Where the ad falls, last 30 days
- Pre-roll 30%
- Mid-roll 46%
- Post-roll 25%
New advertisers this month
First detected in the last 30 days, ranked by how many shows they are already on.
About these numbers
Counts cover the episodes we have transcribed, not every episode published, so they show the shape of the market rather than its total size. Brands we have hidden as false positives are excluded. See the methodology. The same data is available through the API at /v1/stats.
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