#32: ExtraOrdinary Journey: Building Hegen Together with Yvon & Leon Bock

In this inspiring episode, Yvon and Leon Bock, co-founders of Hegen, share the extraordinary yet challenging journey behind building their brand and family. They open up about the tough realities of entrepreneurship, the sacrifices made, and how they’ve supported each other through the dark days of self-doubt and struggle. 

From Yvon’s breastfeeding journey to Leon’s leap of faith into entrepreneurship, they discuss the power of partnership in both business and life. Yvon also delves into her new book, ExtraOrdinary, offering insights into her entrepreneurial story. This episode is an inspiring conversation about resilience, trust, and the journey of overcoming obstacles together.

We discuss: 

•⁠  ⁠Navigating the dark days of entrepreneurship

•⁠  ⁠Balancing business and family life

•⁠  ⁠The power of supporting each other as partners

•⁠  ⁠Yvon's breastfeeding experience as a driving force for Hegen

•⁠  ⁠Insights from Yvon's new book, ExtraOrdinary

00:00 Introduction

01:05 The Inspiration Behind Hegen

02:44 Leon Bock’s Journey and Transition into Hegen 

06:05 Navigating Challenges and Differences as Partners 

10:12 Leon’s Leap of Faith 

12:38 Yvon’s Breastfeeding Journey with Four Kids 

17:23 How To Stay Relevant as a Brand

19:02 The Fruit of Resilience 

20:06 Balancing Entrepreneurship and Parenting 

24:00 Doing Everything Together as a Couple 

26:02 Practical Relationship Advice from The Bocks 

29:57 Confronting Fears and Overcoming Struggles as a Couple 

34:46 Being Each Other’s Cheerleader and Protector 

39:08 Sacrifices Made as Entrepreneurial Parents

42:01 The Unseen Reality of Entrepreneurship 

46:06 The Importance of Investing in Yourself

48:46 Our Biggest Lessons Learned from Each Other 

52:14 The Billboard Question 

53:15 Diving into Yvon’s First Book: Extraordinary 

55:31 Episode Closing 

Follow Rachel here: https://www.instagram.com/ms_rach/ 

Follow Yvon Bock here: https://www.instagram.com/yvonbock/

Follow Leon Bock here: https://www.instagram.com/that.hegen.dad/

Get more details on: https://www.yvonbock.com/

Purchase ‘Extraordinary’ online here: https://singapore.kinokuniya.com/bw/9789819800544