#36: Using A Retail Mindset For Events & Weddings with Margaux Fraise

You might not be selling sneakers or makeup, but if you’re in the wedding industry, you are in the business of selling. And if you're not thinking like a retailer, you're missing out.

In this episode of Mind Your Wedding Business, Margaux Fraise of Harmony Creative Studio and the Wedding Summit Series joins Kevin to break down how retail strategies can be a game-changer for event professionals. With a background in corporate retail consulting and more than a decade as a wedding planner and educator, Margaux shares surprising ways that buying psychology, consumer behavior, and visual merchandising can apply directly to weddings.

From understanding your ideal client to leveling up your pricing strategy, this episode is packed with lightbulb moments and practical tips to help you stop winging it and start selling smarter.

Highlights:

• How Margaux's career in retail led to her success in weddings
• What "prime placement" in grocery stores can teach you about venue layouts
• Why understanding the difference between point of sale vs. point of purchase is essential
• The retail psychology behind perceived value and why "sales" work
• What the “nose-down effect” is and how it can boost your marketing images
• Why storytelling sells—and how to tell your brand story with purpose
• The hidden power of color theory in influencing client behavior
• Common data wedding pros don’t track—but absolutely should
• Why luxury doesn’t have to mean black-and-white design (and what to do instead)
• How to build irresistible packages that reflect retail-style pricing strategies

Whether you're a planner, photographer, DJ, or florist, this episode will give you a fresh lens on selling your services and help you create a more sustainable and scalable business.

Connect with Margaux:

Join the Wedding Summit Series Facebook Group, where all the live camp sessions will happen! You can find all the details here.

Website ~ Wedding Summit Series

Website ~ Harmony Creative Studio

Instagram ~ Harmony Creative Studio

Instagram ~ Wedding Summit Series

LinkedIn

Connect with Kevin:

Wedding IQ

Fantasy Sound

Instagram

YouTube

TikTok

LinkedIn