40. How to Start a Successful Podcast | Jason Lederman | B Student Podcast

Preorder Betsy’s book Human in the Room now! Use code BSTUDENT for 10% off your order at HumanInTheRoomBook.com.


In this special episode of the B Student Podcast, we turn the tables.

Betsy interviews newly-hired Chief Marketing Officer Jason Lederman (who has a background in podcasting) to unpack what makes a podcast successful, where the medium is headed, and how leaders can leverage podcasting to build brand presence in a digital-first world.

From Jason’s early days in radio and podcasting at VH1 and Popular Science to scaling digital storytelling inside nonprofits and startups, this conversation dives into the evolution of podcasting — audio vs. video, YouTube’s dominance, discoverability, engagement, and why high-quality sound and video matters more than ever.

They also explore:
• Why mentorship at scale is resonating with younger professionals
• How podcasting democratizes storytelling
• Why engagement and community now outperform “like and subscribe” culture

If you're thinking about starting a podcast — or using podcasting to grow your brand — this episode is your playbook.

Time Stamps:
00:00 Book Announcement: Human in the Room
01:10 Meet Jason Lederman (CMO & Producer)
03:05 From VH1 to Digital Marketing Strategy
05:40 Why This Chamber Podcast Hit 1M Views
08:15 The Power of Storytelling in Business
10:45 What Makes a Podcast Successful?
13:20 Audio vs. Video: Does It Matter?
16:05 Why Sound Quality Is Everything
18:40 Is Podcasting Oversaturated?
21:15 YouTube’s Big Podcast Moment
24:00 Mentorship at Scale for Young Professionals
27:30 The Secret to Being a Great Host
30:10 Engagement > “Like & Subscribe”
32:45 Should You Start a Podcast?
35:00 Jason’s Dream Show: “Can I Pet Your Dog?”
36:40 Final Takeaways & Preorder Reminder

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Listen to more episodes of The B Student Podcast wherever you get your podcasts.

Like this video, subscribe, and comment your favorite London spot or what city has most transformed you.
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Connect with Betsy Gardner:
Website: https://www.betsygardner.com/ 

Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/Pre-order your copy of Human in the Room today! Use code BSTUDENT through Friday, March 27 to receive 10% off. Books can be preordered at humanintheroombook.com. 
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Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/