#83 - How Much Does Your Social Media Following Actually Matter

Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with almost 1,500 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 3,000 podcasts, so best believe Kevin knows what he is talking about.

Today, Kevin talks about the notion that large followings are the end-all-be-all for podcasts. A more nuanced perspective reveals that smaller, more attentive audiences often have a greater impact than larger, disengaged ones. This emphasizes the value of quality over quantity in audience building. Quality content, guest curation, and audience retention are the pillars of a successful podcast. The episode emphasizes that these elements, along with listener engagement and relationship-building, far outweigh the superficial appeal of social media metrics. Social media can be an excellent tool for building relationships and engaging with listeners, but it's not always the primary growth driver for podcasts.

If you want to learn more about podcasts, reach out to Kevin:

IG: https://www.instagram.com/neverquitkid/

Email: [email protected]

Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/

Free 30-minute call with Kevin: https://bit.ly/3E0ieM0

Show notes:
(2:21) Growing a YouTube channel might be easier
(6:20) Social media to increase your brand
(8:23) Treat social media as part of your podcast
(9:56) Austin, host of the First Gen Real Estate podcast, shares his top-notch experience with Kevin
(12:46) It depends on what you're doing
(17:14) Impact of your social media
(20:00) Outro

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With over 3,000 podcast episodes of experience, Kevin Palmieri brings you Podcast Growth University. Your go-to show for growing your podcast, building an audience, and monetizing your message. Learn the strategies that actually work from someone who’s done it consistently. Subscribe for weekly growth tactics that help you turn your podcast into a business