#86: What Nearly Every Wedding Business Gets Wrong About Paid Advertising, Why It Causes Wasted Money, and How to Create Ads That Actually Work with Mark Chapman
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About this episode
Paid advertising can be one of the fastest ways to grow your wedding business... if you're doing it correctly. In this episode of Mind Your Wedding Business, Kevin sits down with Mark Chapman, Founder of The I Do Society, to discuss the biggest mistakes wedding professionals make with paid advertising and how to build a strategy that actually brings in qualified leads.
Mark shares why most businesses waste money by relying on a single advertising platform, how today's couples really shop for wedding vendors, and why showing up in multiple places is more important than ever. He covers everything from Google Ads and Meta to website optimization and lead follow-up; this episode is packed with practical advice to help you make smarter marketing decisions.
If you've ever wondered whether paid advertising is worth the investment, or why your campaigns haven't delivered the results you expected, this episode will help you rethink your strategy.
Mark Chapman is the Founder of The I Do Society and one of the wedding industry's leading experts on paid advertising. His team helps wedding businesses use Google Ads, Meta Ads, and TikTok Ads to reach their ideal couples and turn clicks into bookings. After discovering the power of paid advertising while growing his own family wedding business, Mark has spent nearly two decades helping thousands of wedding professionals grow through strategic advertising.
Highlights:
- Why most wedding businesses waste money on paid ads
- Understanding how today's couples actually shop
- Why Google Ads alone aren't enough
- The website changes that improve conversions
- How to build trust with cold leads before they inquire
- What wedding pros should know before investing in paid advertising
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