Autoline This Week #2321: Ford Transforms Its Product Development Process

The Ford Motor Company is completely changing the way it develops new cars and trucks. They call it EPLM or Enterprise Product Line Management. Ford is also using what it calls customer-centric-design. What does it all mean? On Autoline This Week, Jim Baumbick, the VP of Enterprise Product Line Management at Ford, explains what it’s all about and why it could transform the Ford Motor Company.