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About this episode
Who lands the cover of the far-right version of Cosmo, a profile in Glamour magazine and another in The New York Times within days of each other? Ballerina Farm does. I'll bet you thought it was Cher. Let's dive inside the Ballerina Farm media blitz with Glamour reporter Stephanie McNeal who spoke to Hannah Neeleman for her rebranding "I AM NOT A #TRADWIFE" press tour. We're asking questions about whether or not a social media brand can appeal to everyone in our polarized world and whether rebranding herself as an entrepreneur instead of a housewife is the ultimate flex.
Read Steph's Glamour piece on Ballerina Farm here.
Order Steph's book Swipe Up For More here.
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Get every episode summarized
Each time Under the Influence with Jo Piazza publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
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