Can Rapha Be Saved?

On this week’s BTP Podcast, co-host Andrew Vontz and I welcome Riding With’s Jonathan Kaplan on the show to go over a few lingering thoughts from the 2026 World Championships in Montreal and turn to a major question hanging over the industry right now: what exactly is going on at Rapha?

The brand that defined fashion-forward cycling apparel for over two decades is in the middle of an executive reshuffle after years of heavy losses, so we dig into how Rapha got here, whether it can compete in the new era of ultra-premium cycling clothing, what the ideal path forward looks like for one of the sport’s most iconic names, and if there is actually a way out of its current decline, or whether the Rapha we knew is already gone.

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