Cardlytics CEO Amit Gupta - transaction data and commerce media

Amit Gupta is the CEO of Cardlytics (NASDAQ: CDLX), a global commerce media platform that powers rewards programs with card-linked offers and enables brands to strengthen customer loyalty.

In this episode of World of DaaS, Amit and Auren discuss:

• How card-linked offers strengthen customer loyalty 
• Identity resolution and retail media
• Cardlytics' view into $5.8 trillion of annual consumer spending
• The limitations of traditional loyalty programs

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You can find Auren Hoffman on X at @auren and Amit Gupta on LinkedIn. 

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)