E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

Jay Simons, former President of Atlassian (2011-2020) joins Erik and Jack for episode three of “1 to 1000." If you’re looking for SOC 2, ISO 27001, GDPR or HIPAA compliance, head to Vanta: https://www.vanta.com/1000 

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SPONSORS:

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RECOMMENDED PODCAST: TURPENTINE VC

Investor Erik Torenberg interviews partners at the top VCs in the world to learn their approach to the art and science of building a successful venture firm.

Apple: https://podcasts.apple.com/us/podcast/id1701006772

Spotify: https://open.spotify.com/show/3Yb8ErLRnyoAqn4Y6NegTx

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X / TWITTER:

@jaysimons (Jay)

@jaltma (Jack)

@eriktorenberg (Erik Torenberg)

@TurpentineMedia

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TIMESTAMPS:

(00:00) Episode Preview

(01:34) What made Atlassian different from other VC-backed companies?

(03:55) How to orchestrate GTM teams efficiently

(07:37) Would Atlassian have raised to grow faster?

(11:30) Sponsor: Vanta

(12:50) Jay on what companies should raise / shouldn't raise

(16:48) What should companies not emulate Atlassian on?

(21:15) On how to price software

(26:24) How to use pricing to differentiate in a hyper-competitive market

(28:13) What metrics actually provide signal?

(30:07) Sponsors: Metaview | Pesto Tech

(31:50) The case for increasing / decreasing prices

(36:27) When to build a second product / go multi-product

(43:34) Atlassian's high volume of acquisitions

(46:45) Jay's criteria for good acquisitions

(50:31) Hubspot's employee magic and how to recreate it

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].