EP12: Josef Webber - How to be a Rugby Influencer, Josef Webber

In this episode, we sit down with Josef Weber — rugby influencer and strength & conditioning coach — to unpack his journey from a shy young lad finding his feet in the game to becoming a recognised voice in modern rugby culture.

Josef opens up about his early experiences with rugby, the pressures that come with performance expectations, and the mental health challenges that often sit behind both elite sport and social media. We talk about the balancing act of being present online while still enjoying the game for what it is, and why authenticity matters more than ever in a world driven by numbers, algorithms, and opinions.

The conversation dives into how social media has changed the way rugby is consumed, the creative process behind building engaging content, and how to handle online criticism without letting it define you. Josef also shares his thoughts on the future of rugby, why enjoyment is at the heart of performance, and how digital platforms can be used to grow the game — rather than distract from it.

A powerful listen for players, coaches, creators, and anyone navigating rugby in the social media age.