Episode 60 - Better CRO with Jon MacDonald of The Good
Get every episode summarized
Each time eCommerce Evolution publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.
On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.
Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:
- The 4 types of data that should influence your conversion rate optimization
- What data to ignore vs. what’s critical and actionable
- Must have elements for UX
- Product detail page essentials
- Making the complex simple and bringing products to life on your site
- Great eCommerce examples for UX to pay attention to
- Plus more
Get every episode summarized
Each time eCommerce Evolution publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from eCommerce Evolution
Jones Road's YouTube Playbook with Cody Plofker
eCommerce Evolution
What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Wo...
eCommerce Evolution
The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC R...
eCommerce Evolution
The $270 Billion Checkout Problem (And How to Recover Your Share)
eCommerce Evolution