Experimentation With AI Is Over. Here's What Wins in 2026.

In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools.

My Favorite AI Tools

• Tella - https://danchez.com/tella

• High Level - https://danchez.com/highlevel

• Zencastr - https://danchez.com/podtools

• n8n - https://danchez.com/n8n

Resources Mentioned

• KnownWell - https://knownwell.com/

• AI Know How (Courtney’s podcast) - https://knownwell.com/ai-know-how/