How a Bestselling Author Built a Business Around Purpose

0:00We were created, we just don't always know what a purpose. And typically what drives people is, what can I do that's going to make me the most money? What can I do that's going to please my parents? Rather than looking at, what is it that's built within me that I love to do and then figure out how to monetize that? And so my calling is to help people find a purpose because directly related to your purpose is a sense of fulfillment. If people went into their work with a sense of passion, sense of fulfillment, it would turn their life around. Paul Peters is a compassionate, purpose-driven leader and the CEO and founder of Covenant Case Management Services. Drawing from his personal journey as a father of someone with IDD, he leads a team dedicated to guiding and advocating for individuals and families navigating complex systems, creating a culture of understanding, dignity, and support. And now what we are doing is we are reaching out to people sitting at meetings, getting and developing relationships or keeping the core team that made it great, so they're going to stay on board. So this prosperity camp talks to us a little bit about that. Like what kind of people are coming to this thing? Okay, so this would be a lot of the same people at Secret Knot,

1:01but we have people like... The day Apple is going to reinvent the bomb. It's not over until our weird! The living your legacy podcast for those who live to leave a legacy. It's extraordinary! It's awesome! Oh, the sensational tour of the man! Chicago with the way he used to! Paul is the fastest man on the planet! You can live your dream! Hey, welcome back everyone to another episode of Living Your Legacy Podcast. I'm your host, Jay Slangin, and yeah, we have the privilege to talk to some of the best entrepreneurs, disruptors, and experts from around the country. And yeah, joining me today for our first session of mindset mastery of one of our new shows, we got a special guest here. Great suit! You got a little leg injury.

2:01We'll get into that. But what's your name and what's your business? Yeah, so Paul Peters and I have several companies, but my two main ones are Covenant Case Management Services based out of North Carolina. And then I recently acquired Secret Knot, which is an event to poor folks, entrepreneurs, businesses owners who are looking to get on stage and excel. And so, where's this injury coming from? You got this little leg, there's a whole boot you got going on. Yeah, so I was a former gymnast and over the years, when I was in high school, I broke my leg. Multiple sprang ankles and found out recently I had been walking in a broken ankle. Oh! And so I had surgery. I did not know that day you could do this, but you could get an ankle replacement. I also had a replacement in May. Recently got some bad news. It did not set well, so I had to go back and have a redone. Okay. And that's like, I'm thinking in my head, Bionic ankle. Yeah, well, hoping I can kick a field goal for one of the professional dreams after this. Wow. Okay. Okay. Your gymnast, what kind of gymnast? I did all around for a while, then I settled on high bar,

3:01high bar, ball team and plur exercise. Nice. That's exciting, man. It's like, I used to do that when I was young. I remember walking to the gym. You get to flip around, you get to swing around, like, I don't know why it's not more popular. Right now, it's interesting. I'm involved in documentary films as well, so we are actually flying out to Colorado Springs this October to film with a gymnast from the 1984 and the Pactron S East aim, so we get to meet some of my idols, because that's one I went to high school during. Yeah, yeah, 80, so ever-sided. Yeah. I feel like there's more kind of like, like, special, specialness about it back in the day, in the 80s, you know? Maybe it was because of the Cold War, and we had this whole big thing against Russia, right? And it was those Russian gymnasts against the American gymnast, or the Chinese gymnast, right? Yeah. It was like one of our main battles. It was interesting in 1980, one of my big heroes, Kurt Thomas, who was supposed to be gold,

4:02because we had boy kind of the Russian in 1980, the Russian boy kind of in 1984. So yeah, it went on for two elliptic, so yes, it was interesting back then. But yeah, gymnastics is one of the hardest sports to do, one because the technical difficulty of it, but the strength, I mean, if you remember, watched anybody on the rings, I mean, they're doing things that are... Oh my God, the iron cross? Yes. That's the move of all moves, right? All right, so could you ever do an iron cross? No, I went like that close, but like, said, rings, I did not like rings, I did not like Pommelhorse, it's like I just could not manage it. High bar was my event, and that's actually how I ended my career, I was dismounting. The high bar did a double back flip, landed on the mat, and then that's when I'd like broken it, ended my career, my senior year. Mm, yeah. I couldn't do the iron cross, but I could do the iron dagger. Ah, you know that? No, no, that's just when you're hanging. Oh, I can't eat myself. I'm just kidding, I just made that up. Yeah, it sounds quite a bit, I love that. Okay, so yeah, let's talk about your companies.

5:04Yeah, this is a secret knock, right? Yes. Is there a natural secret knock? There actually was a secret knock. Okay, it was started by Greg Reed and 20 years ago, so it's going to point where, and I typically do it in San Diego, but you have like Matthew McConaughey has been there to speak. You okay? Some very successful people in their field. We had two astronauts that went in space there, Larry Namer, who created ENJORTE Network, or has been there, so it is the best of the best. Wow, basically it's probably one of the, if not the largest networking organizations. And so I had been going for the last three years, and just absolutely honored Greg Reed Stockmean said, would you like to partner and eventually take over? So not only do we get secret knock, we also do the prosperity camp, which is a smaller group, secret knock women, Manchester Media, and we also acquired his publishing company, joint venture publishing. So yeah, I have written 10 books, four of them best sellers, so it's kind of like getting into the realm of what I have been doing as a writer, I don't know how I get to have other people's fulfill the dreams. Yeah, we used to have a secret knock in college.

6:06Okay. If you had the knock, right, you were cool to enter, otherwise you were like, you know, probably one of the RAs, or who knows, security, right? Yeah, what's interesting, if you watch the Spider-Man, they had a near the ending, Spider-Man did the secret handshake with his friend, and that's how we remember him. So I have to come up with a secret handshake too. So you bought the company, right? How long was the company going for, and what were the things that you were looking at when you were acquiring this company? Well, it's interesting. I had my other company still have it, and then doing it for 16 years, 35 years in the field, and I started getting into writing, wanted to get on stage and start speaking. So this is an opportunity to do that, and so I actually spoke at his event three years ago in Vegas, and then I was on stage last year, one an award for a best selling book. And so getting on stage has been very important because I have a message trying to help people find their purpose. Yeah. And so this presents an opportunity for me to do that. All right. Yeah. So yeah, I mean, getting people to find their purpose, that's like what it should be all about.

7:08Correct. Right? Yeah. Right. But we're too busy with so much other things of, you know, getting people to pay their bills, and I mean, sidetracked with so much, right? Never ever going to school, was it? What's your passion? Correct. And I felt my whole entire life was about trying to find my passion, but also keep my parents kind of like happy, right? It's a big internal battle, right? That's why I kind of chose journalism, because I could, I'm like, oh, parents, I've got to, I've got finally something that I've found, like journalism, it's a real thing, right? But then the reason why I chose it is because I can then choose whatever I wanted to write stories about, right? If I was into mountain biking, I could be into mountain biking and take photos or write stories about it, you know? Or I would, I was into concerts, right? So I would go get free tickets to concerts because I was with the school newspaper and I could take photos. So for me, it was like the coolest thing, you know?

8:10It's so important to find your passion, right? Well, it's interesting. Look around everything in this studio created for purpose. Yeah. And so we were created. We just don't always know what a purpose. And typically what drives people is, what can I do that's going to make me the most money? What can I do that's going to please my parents, rather than looking at, what is it that's built within me that I love to do and then figure out how to monetize that? And so my calling is to help people find their purpose because directly related to your purpose is a sense of fulfillment. Yeah. Because you connect what you're gifted at with the profession so you make money, but you're also being a blessing and serving other people. Yeah. I guess that kind of sounds like Japanese have the word eki guy. Eki guy. Yeah, yeah. So that might help serenade my book. What helps you get up in the morning, is that right? Why are you doing? Why you do what you do, what's your most passionate about? How do you then monetize that and then how do you serve other people? Yeah. So that's kind of like your Venn diagram. Prank. Right. One of them. I use about probably about eight different assessments that will help identify the very things in us

9:11once they're pulled out, then you can begin to focus intentionally on what you're going to be doing in life. And I guess it's one of the saddest things when you find a person that's not passionate about anything or that's confused and lost, right? And it might actually send them into depression or just being like, what is the meaning of life, right? If you don't get up in the morning and are excited about something, right? Yeah, that's like, oh my God. It's like, I don't know what's worse. A person living with regrets or a person that hasn't found their passion, but I almost feel it's the same guy. Correct. It's so interesting. You have typically your work days, gonna be five days a week. People were grabbed Monday because they just came out the weekend and what do they call Wednesday, hump day? Yeah. And then they got it Friday. And so if people went into their work with a sense of passion, sense of fulfillment, then it would turn their life around. But you're right, people regret because they didn't make the right choice and a lot of people don't make that right choice because they're afraid of the challenge that they're gonna face and doing something that may displeases their parents or it doesn't necessarily make the money at that point.

10:12But people need to follow their heart, look at the passion, then figure out how they can monetize that to be successful because then you know, that old adage, you can work today in your life and I can pay it for it. And there's some truth to that. Yeah. And so looking at acquiring a business, right? Were you actually looking at acquiring a business or in this business? Well, I started my company covenant 16 years ago. This was an acquisition from an existing business. So basically what we're doing is the brand even though it's not his name, it is Gregory. People know Gregory, he's very successful. Yeah. And so we are basically, that's why we're doing a partnership over the three transition while he mentors me. So we can basically get to this point where and we're not changing anything with the brand or the logo or anything like that. Other than we're taking it from the United States to globally and he's one of our dreams is we wanna make sure that we're doing the same thing in other countries and so we've already had contacts from other people. So yeah, I mean, we don't wanna change anything because that's what people know. We're just gonna tweak it a little bit to make it even better.

11:14I mean, I have been to a lot of places around the world and you don't hear about the coaching and the mindset mastery as much as you do here. People are always trying to level up over here because that's one good thing about the capitals. It makes you wanna level up and achieve more and more personally as well. I lived in Asia for 16 years. I lived around Europe for a couple years and London as well. Yeah, I'm definitely no mad. And living in those places, yeah, you don't hear the leveling up that you do here. Right, yeah. And so when you're bringing this to an international market, do you have a plan of tech of where what kind of markets are gonna go into first? Yes, we've been approached by a very influential person in Dubai. Okay, and so they live up there. Yeah, so we've got them out coaching and stuff. So we have somebody who was kind of that middle person born in contact.

12:14And so we're also looking at our existing membership within the Secret Knock community. Find out where they're already nationally established and then they basically have them open up those doors. All right, yeah, sounds so exciting. Yeah, they're exciting. So what are the challenges for you to acquire this business? Right, that's kind of known for this guy. But that guy's not gonna always be your transitioning away from him, right? So what are the challenges you're finding of having him not as like the name of it anymore? Well, the biggest challenge, like we didn't like it with testering because we did the prosperity camp and we co-hosted. So people got to see us because the big question is like, can they perform, you know, how are they gonna do on stage? And they don't do very well. A lot of people were very positive. And now what we are doing is we are reaching out to people sitting at meetings, getting and developing relationships or keeping the core team that made it great. So they're gonna stay on board and then we're just basically bringing in an advisor, which he already had, but we're bringing a new advisory committee to basically

13:16advises how we, how then, one, do we maintain that brand, maintain the clientele and then grow it? What we inherit is like a $10,000 contact network list. Yeah, that we're gonna go and talk to and find out, you know, what was your experience, what we didn't take to come back because many people over the 20 years some don't come anymore. Yeah, and so, you know, we kind of have already have a nice network list to go off of. So this prosperity camp talks to us a little bit about that. Like what kind of people are coming to this thing? Okay, so this would be a lot of the same people at Secret Knot, but we have people like Jim Keyes, who was the CEO of Blockbuster, CEO of 7-Eleven, very successful people. And what was his name? Andrew Chano, so it was the assistant, I'm sorry, he was the district attorney on the state of Arizona. So you've got some people who are very influential. Yeah, a layering name or spoke, the creator of a boots, people who have been successful in their own rank. Yeah. And they basically come, they speak. And then we do a coaching session where people get an opportunity, it's called,

14:17it's called the, you know, the figure, it was a coaching chair basically, and they'll get advice from someone like Jim Keyes, and so on, because they're pitching something then. So it's great opportunity network in a smaller community. So the people go in there, they're just trying to level up. They're maybe at a plateau in their work life or something like that. And they just want to surround themselves and not be the smartest in the room, right? Correct. They want to be the dumbest in the room. Well, they want to glean from the council wisdom advice from these people who have gone through before. Of course. And it's interesting because when you're, you know, it depends how easily the people are intimidated. But when you run somebody, then either a million or a billion are have been very successful in their own rank. And you're like, what do we need to do? And then they're just like, whatever I interviewed Jim Keyes, him and I hit it off. And I still remember going into blockbuster one day. Yeah, I was always, yeah. I used to work at blockbuster. Oh, so it's like, you know, when whatever you're an image of somebody who's, you know, made it per se. And then you're like, you're sitting down with them. So you're just a regular Joe. But please give me some counsel on what you went through.

15:18Because I don't know if you know this blockbuster went through bankruptcy, some 11 went through a restructuring. And he was in the middle of all of that. And I actually got to turn around blockbuster went in a different direction. They were bought by a pretty well off company. And so when you're dealing with somebody who deals with that kind of pressure, you want to let them know what they handled it. I asked everyone, what are you most excited about? It could be, it could be what's at the forefront of your industry. It could be what maybe projects that you got cooking in the background. But what is your eke guy and gets you up in the morning right now? Well, it's actually, I recently got married and we got married in October. So I have a kind of say first marriage second marriage. Third. Third. All right. I'm not, you know, less and learned. I got great kids from the previous marriage. And I thought it was over with for me as I'm done. I don't think I can do this again. But actually, that my beautiful bride on my TV show. All right. And so, and then probably almost a year later, I asked her to marry me on my TV show. There you go. So yeah, she, I was in and with Carolina. And she lives in Dallas.

16:19So we got married and I moved there, I run my company from there. Okay. And so her and I joining Ventures, because she has her own company. We're joining Ventures on the Secret Knock and just excited about doing something with the love of my life. And it's going to really make a difference around the world. Yeah, amazing, man, amazing. Will this be the first wife that you kind of do business together with? Yes. So the, the first one, not to get developed in the bad part. But that was a test rod. And the second wife, I have two wonderful children just didn't work out. And then, you know, because my, my kids by that marriage are 25 and 24. And then I've done a 31, I adopted a disabled child. And then I adopted international students. Yeah. We got to listen to our show Couples Empire, which is about couples running businesses together. All right. You get a lot of good tips from there, right? A lot of free. Should we both work out of the home and we, we have a great work relationship? Perfect. Yeah, because, because entrepreneurship, what's it do? Yeah. It gives you freedom, right? Freedom of time, freedom to, you know,

17:21pursue what you're passionate about, right? Freedom to work from home and now be with your wife, right? So yeah, I mean, entrepreneurship working together, it could be a beautiful thing. Yeah. You know, you're either, right? When it comes to the decision of running the business, you got to know who's making that decision though. Correct. Yeah. But we have different gifts. I'm more of a non-stage person. She's more behind the scenes administration. Oh, that's already a win. Yeah. That's what you know. It's a little bit of a lot of our clients. That's all right. Yeah. We just co-wrote a book together. So, I mean, I'm excited about the books. I've got three books coming out on the next couple months. All right. TV show ramping up again. Mm-hmm. And then, as soon you have a biannac ankle to wrap it up. Yeah, it's a good thing. To go dancing around the world. The atmosphere. Yeah. All right. Amazing, man. So how can people find you? Well, they can find me on my company, Covenant Case Manages, www.covenant2serve. That's Covenant with a T on the N and then, t-o-serve.com, or they can find me at Paul

18:22with Seeker Knock, not Co. All right. Lovely, man. Well, it's been a pleasure to have you on the show. Pleasure to have you as one of my first guests as the mindset mastery. Awesome. Yeah. And it's awesome. Congratulations on acquiring that company, the new wife, and all the exciting stuff you got cooking. Pretty things, right? All right. Yeah. My guy got a big smile. Big smile, all right. So, but yeah, thank you for also joining us here on living your legacy podcast. And yeah, I'm going to be tuning in with you guys, figuring out all about this mindset mastery. We talk to some of the best coaches and the people in the industry that will give us the tips. I mean, this guy's getting all the celebrities, the top people, the top CEOs, and that's just the beginning, people. So, I'll see it with you.