Get every episode summarized
Each time Living Your Legacy publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
“We're taught to go to the banks for loans and for lines of credit or just being able to borrow money, giving the bank the full control. What we teach people how to do is how to erase the middle man. Why aren't we taking that money and putting it to work?”From the transcript
Most people are taught to save money, borrow from banks, and invest what is left. Real Money Masters co-founders Joseph Kovacevic and Brianna Shaw challenge that playbook. Coming from dramatically different financial starting points, they now teach strategies built around control, efficiency, and making each dollar work more than once. In this episode, they unpack the mindset behind infinite banking, HELOC strategies, and velocity banking while explaining why being ready to invest requires more than having cash available. They explore the difference between simply moving money and building a financial ecosystem designed to protect capital, reduce costly debt, and create leverage. What changes when people stop treating the bank as the only option and start thinking like their own banker?
Key Takeaways
- Build a financial ecosystem before rushing into investments.
- High-interest debt can undermine investment returns, making debt strategy an important first step.
- Infinite banking can allow policyholders to leverage cash value rather than simply withdrawing their money.
- Velocity, arbitrage, leverage, utilization, and efficiency shape how Joseph and Brianna evaluate financial decisions.
- Financial control comes from understanding how every movement of money affects the bigger picture.
Notable Quotes
- “Why aren’t we taking that money and putting it to work?”
- “We are educators and we’re trying to change your mindset.”
- “Money not in motion does not make money.”
- “A lot of people think they’re ready to invest, but they’re not.”
- “It’s not a magical pot. It’s a system.”
Get every episode summarized
Each time Living Your Legacy publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
Transcript ready
215 searchable segments. Every word is indexed and playable.
Full transcript
Living Your Legacy — How Money Mentors Make One Dollar Work Multiple Times. Machine-transcribed; use the interactive transcript above to jump the player to any line.
We're taught to go to the banks for loans and for lines of credit or just being able to borrow money, giving the bank the full control. What we teach people how to do is how to erase the middle man. Why aren't we taking that money and putting it to work? Why aren't we creating our own bank? Why? Because we don't know. Joseph and Brianna are the co-founders of real money masters. A financial education company teaching people how to take greater control over the way their money moves, through strategies including infinite banking, HELOX, and Velocity banking. They focus on helping people understand how to make their dollars work more than once instead of relying solely on traditional banking. A lot of people think they're ready to invest, but they're not. So we're here to teach people how to build up a financial ecosystem that's built to protect them and the dollars are making more dollars, not relying on their hours and a day alone. We educate on the four pillars. Pay yourself first, be in control. Money, not in motion, is not make money. Spend interest, not
principal. I also teach you value. What's value? Today Apple is going to reinvent the ball. It's not over until our win! The Living Your Legacy Podcast for those who live to leave a legacy. Hey, welcome back everyone to another episode of Living Your Legacy Podcast. I'm your host again, Jay Slangin, and we're down here again in the sunny Miami Beach studios where we get the privilege to speak to some of the best entrepreneurs from all around the country, the disruptors, experts, and many, many fields. And today we're here for our show, The Legacy Makers. We got two special
guests with us. Yeah, why don't you guys introduce yourself? What's your name? Where you from? And what's your business? I'm Joe Kovasavik. I'm from Buffalo, New York, and we're with real money masters. And I'm Brianna Shaw, and I'm from Alaska. And yes, we're the co-founders of real money masters. All right, real money masters, right? Oh my god. Like, when I was young, I used to listen to a watch team have masters of the universe, right? But I shouldn't have been watching the real money masters. Maybe you guys, right? That's a long place in my head some days after their calls. So, what's, yeah, talk to us about your business. Oh, well, we are people that practice what we preach, and we saw a lot of flaws in the financial industry. And so we call ourselves disruptors to the industry. And we're just doing what we do in our own personal lives, showing people how to do it themselves. Okay. And we're here teaching people how to use their dollars more than one time. Okay. So you guys are coaches or do you sell a course or we don't sell anything?
We don't sell anything. You don't sell anything? We are educators and we're trying to change your mindset. Okay. Because what you're taught to do is opposite of what is going to benefit you. We are taught to do things by leaving our money into a savings account. Yeah. So now the bank can take that money and put it to work. Why aren't we taking that money and putting it to work? Why aren't we creating our own bank? Why? Because we don't know. We're taught to go to the banks for loans and for lines of credit or just being able to borrow money, giving the bank the full control. What we teach people how to do is how to erase the middleman, especially we don't touch wall street products so they don't have financial advisors if they work with us. Sometimes they do. But then they end up seeing that there's more of a cost benefit for them to fire their advisor and keep us on because we're not trying to dig for a profit opportunity. We're trying to dig for client
results driven business, not profit driven. Yeah. Most people they just get a financial advisor. Yeah. Right. And you just say, hey, you are the money master, right? And so people trust, you know, they're money with someone else, right? But that financial advisor is getting money, taking two percent, three percent off of what you're making and what happens when you lose money. Yeah. See, you lose money. Yeah. He's still making that two to three percent for managing yours. Hmm. I've heard of advisors helping people get into things that the advisor themselves doesn't touch. So if it's so great, why are you having me do it and you're not doing it? Yeah. Well, isn't it usually when you work for the financial advisor, which I've not, right? But I'm just saying, isn't it just like you got three different buckets of investments, right? You got your risky investments, you got your kind of okay investments, then you're kind of slow going easy investments, right? There are a lot of different types of investments. And yes, they all have varying
degrees of risk. We don't just teach people about those risk levels and the types of investments. We teach them the discernment to know the numbers and why they work or don't work and how they work and reference their entire financial ecosystem. So when someone, one of our clients or ourselves gets anything, spends any money or moves money, we're not just thinking about that single movement, we're thinking about how it ripples and affects our whole financial picture. So we're here to teach people how to build up a financial ecosystem that's built to protect them and the dollars are making more dollars, not relying on their hours and a day alone. We educate on the four pillars, pay yourself first, be in control. Money, not in motion, does not make money. Spend interest, not principle. I also teach you value, what's value, velocity, arbitrage, leverage, utilization, efficiency, the five keywords that make money, make money. Okay. Or as Mr. Wonderful
says, you know, you get your soldiers to go out, you got to bring your soldiers back. You're absolutely right. And you want a job for every single one and we show you how to use them multiple times. I've only been in the thick of it with the products that we teach people on for the last four years. And I use my dollars three to five times right now before I let them go. He uses his seven to nine times, depending what he's doing. Okay. And so, yeah, someone that comes in that finds you guys, right? Let's say, you know, they're not really a money master, right? They're ecologists working, but they understand that they have to invest, right? Very basic, right? What would you tell how that person should get started? So the first thing that we're from teaching people to do is the IDC method, which is infant or banking concept. Okay. And that is not an investment. And even before that, a lot of people think they're ready to invest, but they're not. They have,
you know, 28% credit card debt over here where they're paying 20% interest and they're telling us they want to put $5,000, $10,000 into an investment that's going to pay them 10%. They're the arbitrage is still negative in that situation. So we teach people that sometimes depending on the person and their situation, it might be more fruitful and prudent for them to pay themselves first and save the interest that they were paying on their debt. So we help them get out of debt. We help them stop living paycheck to paycheck. We help them do investments. We have clients ranging from poverty, stricken. I started in the driving the struggle bus. I called it and we have clients that are accredited investors, you know, the struggle bus, right? I had the keys. I was taking that bus home every night with me when I started. That's funny, because I used to say, oh my god, last night, I took a left turn on the struggle street. Yeah, yeah, it's all a big neighborhood. Let me tell you. Yeah. So yeah, I guess first is go to ground zero, get yourself out of debt, right?
Yeah. That's the best option. Any of those credit cards, there's good debt and bad debt though. Correct. But any of those credit card debt that you have is going to be, you know, much higher than any of the investment debt. See now, I think a credit card's an asset. Yeah, we do use it for good. Yes. Yes. Yes. Yes. And pay it off at the end of the month. Then the credit card pays you with points. Yes. So the thing you get your credit score of, you're able to leverage more credit. Yeah. But if it's that bad debt, like you were saying, right, paying the 28% interest, right? You're not ready to invest yet. So get yourself to ground zero or to a place where you're, you know, paying it every month or getting the points and investment makes sense, right? Yeah. So now that you said this infinite banking concept, correct? Or what's what's that? So private banking is something that's, I mean, life insurance has been around since 1800s for the whole life we use. IBC or infinite banking concept is technically a
term coined by Arnalson Nash in his book, Becoming Your Own Banker. What we do is write in line with that. So there's already material that's existed for decades on it. And then there's also the history of the wealthy, like the Rockefellers, Rothschilds, Morgan's that we can look to and see how they used it. Walt Disney used these policies to get his first funding for the amusement park. He was getting denied by the banks. So he borrowed from his life insurance. We're teaching people and the ins and outs of the creditor class and the tools compared to what they know, which is the debtor class and the tools there. So the private banking is similar to traditional banking, except when you ask to borrow your money, you're not borrowing your dollars, your dollars, they put. But in your regular bank account, you withdraw. You interrupt whatever compounding or growth is happening in a bank account by withdrawing. You don't withdraw here. You leverage and you're paying a lower interest rate than what the dollars in the policy are earning you. And if not very close, so you might only have a
1% cost of borrow, 2% cost of borrow. I mean, he had an $800,000 loan that he paid $3,000 for a year to borrow. You can not get an $800,000 loan from the bank for a 3 grand. That's how we're teaching people to use these. But the reason we use them is because life insurance is Austrian economics. Can they can someone use get one of those insurance plans and leverage that that get a loan like you did to pay off their credit. That's exactly how we show them how to do it. So when I started my first policy, I was paycheck to paycheck. I was in debt. It was 2022. I was making 2000 a month working part-time picking up dog poop. Not a glamorous gig. And I was so paycheck to paycheck, I played my game, Bill Roulette, where you decide where the dollar is going to go to the bills when they're all due. But one might be more important than the others. I had 250 go into my policy.
And I was able to in seven days take out 214 of that 250. But I didn't withdraw it. I borrowed the 214 amount and it came from the insurance company's fund. So I was paying 4% interest on that 214. I paid off my credit card all in the first week of having this policy. I paid off a credit card. And then in the second month, I paid the whole long back. I paid what was it? Fies, 50 cents, 50 cents in interest for borrowing that $200. Bill the card was paid off. My credit score improved. My debt went down. Now it's month two. And I put another 250. So can you put more numbers on it? Let's say someone has $10,000 of credit card debt. How would you do? What do the numbers look like in what you adjust exactly? So everything is regulated by the IRS. It's called the modified endowment contract. Yeah, it's called the MEC. So back in the early 70s, all the rich people were taking money and putting it into life insurance. And the IRS says we're not going to be able
to collect taxes on any of this money. So they put stipulations on it regarding what is your income per year? How old are you? That gives you a maximum death benefit. That gives you a maximum annual that you can put into the policy. So then we go off of those numbers. Okay, you have this much laying around. Okay, 10,000. You want to put that in on top. Then we'll go in. We'll grab that money within 30 days and pay off that $10,000 credit card. Now instead of paying that credit card, what do you do? You pay yourself back. And that 10,000 is still in the policy earning interest and dividends. Well, you're losing. Gotcha. But what happened to your credit score? It went up. What happened to your DTI? It went down. Gotcha. Gotcha. Now that how come this is it seems like it seems like an amazing way to pay off debt. How come this isn't in the main kind of? There's a lot of people on school, SK, double OL, talking about credit card. I know.
There's these credit card people that tell you about how you're leverage your credit card debt into good debt and all that stuff. How come this isn't just in that main social media chatter of paying off your credit card? There are some people because we worked with the number of companies before we started real money masters. And we've heard it talked about, but they talk about it differently. They'll say there's a minimum of 10 times your age, onset, lonely. That's completely imaginary. And if you're thinking with minimums, you're not thinking about the power of the tool that you're trying to use. There's a maximum. And that's what we give our clients because and it's not that they don't get a say, we show them what the maximum that the IRS and the laws regulating are saying they can save every year from their paycheck, from their total income. And these other companies that we've interacted with, they're so focused on profit and commission. They have generic percentage based policies that they just dish out and create. And they'll do
one call wonders getting people policies. We'll take hours, days, weeks, months, building relationships until the people know the policy inside and out. And now they're not hesitant treating it like a bill. They don't want the minimum. They want the maximum because they have a plan of action as soon as they get it. It's all a system. Are we utilizing a healock? Are we utilizing equiting in your house? Are we running it through the policy? How much credit card debt do we have? Wouldn't you like to take your dollar out of your pocket, run it through the policy and then pay your car loan? Because now it's like, you know, we're paying the car loan because your money's still in your policy, making you dividends. Well, I was going to say, but another thing that we hear from those companies is you need to be a responsible banker and pay yourself back when you borrow money from your policy. For sure, but a responsible banker also looks for the arbitrage and the profit spread to be made. So if we have, let's see, his number from the past year, a million on loan from a policy,
from his total cash value, he's borrowing against a million. That means he's going to be paying $50,000 a year in interest. And that million in the policy is going to be earning him upwards of $300,000 a year. Yeah. And that's in the passive income, right? Yeah. But how much is it earning in dividends in the policy just for existing there too? It's still making six to seven to you depending on how long it is. I'm at six percent or I'm at six years. So I'm over that six percent mark. So he's completely, he's pretty much negated the cost of borrowing just to have a million protected in his private bank account where if he were to get sued, lose everything, bankruptcy, all of it, they can't touch it. It's safe in his policy. When he dies, he doesn't even have to pay that money back throughout his life because they'll subtract it from his multi-million dollar death benefit. But his family has the legacy protection because he invested that million dollars. He's now earning 300,000,000 in passive income every year until his family says we don't
want to be private lenders anymore. We'd like the million dollars back. So now they've got the full death benefit plus the interest they earned from having money in assets. The education and mindset with life insurance, oh, it's just for death. No, it's not. It's for the living. I'm using that money while I'm alive. I'm putting it into assets. And my death benefit is still going and growing. So now when something happens to me, doesn't the death benefit pay off the loan of the assets? Yeah. And then go to my daughter. Yeah. But she also gets what? What that money is in? That assets too. And so you guys are educators and you're teaching this on on Instagram or YouTube videos? We actually we started the YouTube late. We had just been money mentors kind of educating people as they were referred to us, called in to us. I know I've been blasting about it on Facebook for
years. And then the companies we were partnered with that would ask us to help educate people. Yeah, we're trying to get the message out there. And we hear whispers of it. Even Robert Kiyosaki dropped hints in his books. You know, Richard Shadport ad author. 20 Robins too. 20 Robins. They dropped clues and hints. They just don't lay it all out. Yeah. So people are skeptical and they get the wrong impression. There is a quote we use a lot. The problem with America is not so much what people don't know, but what they think they know that just isn't so. And that's the way the world, especially today, seems to look. We've got people that say how much they're struggling. And then say how much they're working really hard. And it's not changing. And they're doing the same thing as this other struggling person here, here, here, here. Well, you can't expect abnormal or different results doing the same thing as everyone else that are living where you don't want to be living. Yeah. So what we're doing is taking the page from the playbook of the elite and the wealthy,
seeing how we can use it at any other level and just screaming it from the rooftops like, Hey, people, did you know? Yeah, it's not a magical pot. Yeah, it's a system. It's a system that works. It takes discipline. I paid off my house 10 times utilizing my equity and running it through the policy 10 different times since 2009. I mean, it all sounds amazing, right? So if people want to learn more and follow you guys, where can they find you? Yeah, if you go on and you're on YouTube, you can go to at Helac Joe, right? Little app symbol, Helac Joe and it's called Helac Joe, uh, H-E-L-O-C Joe. And Helac, of course, is the home equity line of credit. So that's his moniker. Uh, and then our website is realmoneymasters.com. It's not a super fancy website, but I recommend checking out. We have three diagrams that are interactive, kind of like an early computer, uh, video game where you just kind of click and learn more. So you guys can click
on the gold coins and learn about what the name is of that specific part of the tool or strategy and then have a comparison, have a baseline. You're not just going to learn about IBC and have all these weird terms thrown at you. You're going to see how each part of the IBC policy or the private bank policy compares to a traditional bank. And then you're also going to see the Helac and how it compares to a traditional mortgage. And then you're going to learn about velocity banking using either tool because some people like when I started may not have a house. Yeah. Then we get a house and then we pay off the mortgage and get a Helac. Efficiency and utilization. Yeah, that's the key part. If there's holes in your financial structure, they need to be plugged. Gotcha. Gotcha. Well, I know what I'm doing this weekend. I'm going to go and freaking figure out the system and follow you guys and you know, one word where it's all going wrong, right? But it's been amazing to have you guys on the show and talk to you guys and you sound
really, uh, you know, kind of locked in and know what's kind of all the systems. And like you said, utilizing what the rich people use and just spreading the word, which is great. We do it ourselves. Yeah. And so yeah, if you guys want to tune into their episode, uh, please do it. You want to find out, you know, uh, how they came where they came from and how they got to where they are, uh, then tune in legacy makers. And thank you for joining us. And we'll see you next time, everyone. Cheers. Bye.
More episodes
More from Living Your Legacy
From the Streets to an 11-Restaurant Empire
Living Your Legacy
From House Hunting to Running a 315-Acre Winery
Living Your Legacy
How a Contractor Grew From 5 Trucks to 175
Living Your Legacy
Why Smarter AI Still Fails Without Human Trust
Living Your Legacy