Jesse Cole: Normal Gets Normal Results | The Fans First Playbook

0:00This episode, you already know it's fired. Like, just wrapped it up. Jesse Cole gives a masterclass. Like, I'm not even gonna prolong this. A masterclass in business and scaling and experience. So if you're a leader, if you're a business owner, if you're entrepreneur, this episode is giving you all the tools that you need to create the best experience possible for your customers, for your fans and for your employees who are often the most forgot. So get your notebook ready. Get your recorder ready. Because this is truly a masterclass. Ladies and gentlemen, I present the brilliant, the amazing Mr. Jesse Cole. You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where Purpose meets power and stories spark transformation. Mick takes you beyond the motivation and intramenie, helping you discover your because and becoming unstoppable. I'm Rudy Rush and trust me, you're in the right place. Let's get Unplugged. Just how you doing today, brother?

1:03So great to be with you, my friend. Man, I'm the honored one. I always start my podcast by asking my guests about their because, right? That thing that's deeper than your why. Simon Sinek wrote the book Start with Why. And I do believe you start with why, but you're actually fueled by your because, right? So if I were to say what's your why, you'd probably say your family, your kids, success. But when I say but why, that sentence usually starts with well because, and I care about what happens after well because. So if I were to say Jesse, man, all the things that you do, the way that you give back, the way that you've changed industry and marketing and visibility, what's your because? Well, it's a deep question and it's what makes you feel alive. You know, what gives you energy, what fires you up. And you know, a lot of that, if you really dig deep, I think it goes to the root of your upbringing. And you know, for me, as an only child, you know, my parents get divorced when I was a kid, my dad helped raise me. And you know, I always wanted to feel loved.

2:06I want to feel part of something. I want to feel with people. And you know, what we get to do every day is bring people together from all over the world, from two years old to 82 years old, see people have fun, let loose, not take themselves too seriously. It's being a world of joy. And you know, I get to be in the middle of that every day. And you know, I think the world that has joy, that has fun, that isn't so focused on all the things that are going wrong is a better world. And so yes, our platform has been anable. And we get to put on a crazy show every single night. But I hope that we get to do something that is truly contagious, that joy, that fun, that togetherness, that let loose. Be the best version yourself can continue to, for people when they go home, to work, to their friends, to their colleagues. And so I think my because it's bringing the world together filled with joy and just having the time of our life doing it. And that's what I think about daily. And you do it better than anyone I know.

3:07And now a lot of things make sense, Jesse. It's the only child thing. Right? So like, I told you like, Damon John, my mentor, he's the only child. You two are so alike that now I get it. Like it's the only child thing, right? You had to be so imaginative and creative. And to get people to, not to be around you, but to get people to want to continue those relationships with you. And you get home and it's you and your parents, right? Or your parents were separated at a voice. So like it literally is you when you've got to be creative with, well, what do I do? Or who do I talk to, man? Talk us about that. And create attention. And like, I wanted to, you know, like, hey, you know, my dad worked so hard. He was working constantly. It's come home. And I wanted, you know, hey, dad, let's do this. Let's do this and create attention and be fun. And, and you know, when I got to be around friends, it's like, what can I do? And it was, you know, just to build, make the most of every moment with people. And, you know, I think about that. And, you know, when I, I go through a door every day,

4:07you know, my mind sets is bring me energy. Bring the fun. And so it's like a trigger for me whenever I interact with people, like, and I want them to feel more energized after talking with me and being with me and more fired up about what we can do and not what we can't do. And that excites me. Yeah, I think as an only child, you know, obviously I was spirited to try to make the most of every moment when I had a chance to be around somebody. And I still try to do that to this day. There you go. There you go. Man, you know, you've changed, you've changed my life. You changed my businesses in so many ways because my mindset has completely shifted. One of the things that you've said, and it's on my wall because I need this reminder every day, is that normal gets normal results. And for me, the serial entrepreneur, the highly competitive person that I am, and I know that there are a lot of people that are listening, that are watching that are just like us. Explain to us why normal just gets normal results

5:07and doing the unreasonable is where your focus should be. Yeah. Well, let's go back to, you know, when I started, I was a 23 year old GM of a very small college summer baseball team in Gastonia, North Carolina that was failing. For seven years, lowest in the league, the country, and attendance only a couple hundred fans coming to the games. And, you know, it was just, it was what it was. And I realized that they were doing the same things every other team did. You had fireworks, you do a bobblehead here and there. You would do the things that everyone else did. Well, if you do what everyone else is gonna do, you're gonna get the same results as everyone else. And so, you know, you gotta do what others won't do. And when you do what others won't do, you're gonna do things that may fail. And so, I've just been, you know, I think I learned that first concept from Alan Faden. He wrote the book, Innovation on Demand. Really brilliant man, very creative. And yeah, it's whatever's normal, do the exact opposite. And, you know, he shared the story how he sold his book. You know, most people would have your book

6:08in a regular bookstore, you know, or with thousands of different books, or you'd have it on Amazon. He's like, I bought an entire retail store in Minneapolis and I made it a one book bookstore for my own book. And he literally had his book in different sections, business, history, self-help. And he got so much attention. And I heard that story. It was very formative for me, because he was 23. He went in a different direction. And so, when I thought about building, you know, a banana ball and starting with first our team in Gastonia and then the bananas, I was like, we gotta do things on the field that people never seen before. And so, like, the first thing that we said was like, well, everyone expects players to play, what if they actually danced? And so, yeah, it was hard getting to players to dance. They didn't want to dance in the beginning, but players in the middle of a game dancing. People were like, that's a little bit different. And I saw the reaction to that. And people started talking about, oh, you guys have the players that dance, right? And oh, yeah, you guys did the grandma beauty patch, right? Oh, you guys did flatulence fun night. Oh, you guys did all these crazy things. That's what they talked about. No one goes home and gets excited. I was like, oh, I had the most normal day today. You wanna talk about it?

7:09No! No one gets excited about normal. No one gets excited about professional. They get excited about memorable. They get excited about remarkable. So, every day I'm chasing those moments and trying to create those moments for everyone we interact with. And I think that is so important to everyone that's a leader, that's an entrepreneur, that's listening. It doesn't matter your industry. And that's what I learned from Jesse. It's creating those moments that people remember, because we've all heard my Angela's quote, right? People don't remember the things that you say. They remember how you make them feel. And I think that is so important. And you've mastered that. So, for the person that's watching or listening, and they're like, okay, how do I do that within my business that might have a corporate feel or maybe a retail feel? And my team can't get up and dance, or at least they think. Or can't hang it up and dance. Everybody can dance, even if you can't dance, you can dance. I'll tell you that. I've seen that with hundreds of players, but yes, I know exactly what you're saying. So, I can only go by the framework of what we use. And the framework that we started with

8:10is we looked at all the friction points and an experience for every customer that we interact with. I learned this from Walt Disney. I mean, Walt Disney put himself in his guest shoes. He said, whenever I go on a ride, I'm always asking what's wrong with this thing and how can we improve? And so, if you look at your industry, you look at what you do. And you look at what are all those friction points, what are all those frustration points for the customer. And then you look at what are all the normal ways of doing things. And so, even to start a list, this is the normal way of doing a podcast. This is the conventional way of selling this. This is the normal way of doing an invoice. This is the normal way of doing voicemail. This is the normal way of doing an email signature. This is the normal way of whatever it is. Those are microloans. And then say, well, what would be something that would be remarkable? Fans first is the name of our company. You know, that's the spirit of how we do everything. But there's free words that we talk about regularly. And you wouldn't believe. And it's how do we get our customers, our fans, our team members, everyone we interact with to say you wouldn't believe. You wouldn't believe what they did today.

9:11And so, whatever you're doing, how do you create some you wouldn't believe moments? The only way you do that is you look at what are the normal and say, all right, well, what would be something that would be a little bit crazier, a little bit different, a little bit wild, a little bit more remarkable, a little bit more fun. Whatever that word that fits into your brand, ours is fun. So we look at fun with everything. How do you make it more fun? How do you make baseball fun? How do you make every moment of our social media fun? Those are the things that we look at. So I think it's just a framework. And, you know, every day, you gotta take time coming up with ideas. If you just say, I'm gonna change it. Like, you gotta work your idea muscle. Are you working your idea muscle and actually coming up with ideas on things you can do differently in your job, in your industry? If you're not doing it, good luck. You're gonna get out of shape. And I mean by your new out of shape, you're not gonna be able to come up with a lot of good ideas. And so that's what we think about. So, a follow up question to that, because I love that. And it takes a team to be able to do those things, right? Because I know how wild and crazy Jesse probably gets in these team meetings where you talk about ideas. And I'm sure now your team has evolved to,

10:12they're coming up with some of these crazy cool ideas. That's one of them aligned in that fan first moment, that fan first mantra. How often you talk about it. You know, I think that you can put some things in your wall and say, this is who we are. This is what we stand for. But how often you actually talk about it? How often do you live by it? How often when something goes wrong and it's easy not to do what's best for fans and do what's best for your business? Do you actually live by those values and show your team this is who you are? Here's an example. Last year, we, by mistake send an email out to our fans. We're supposed to go out just to 4,000, because we're only a handful of tickets left in Savannah for a chance to buy tickets, the last few tickets in Savannah. Set of 4,000, we sent it out to 44,000. We offered them all the opportunity to get tickets with time slots. So I remember I'm flying, I don't have to give a speech when this is happening. And I land Twitter, Facebook, emails, everyone's messaging me.

11:13How dare you? You said you were gonna do this, you weren't gonna do this. Literally our time slot was nine o'clock and there were no tickets available. It was Armageddon internally. Like it was Armageddon. So immediately, myself and Jared are present and he's been with us since day one. We get on the phone and say, what are we gonna do? And it's immediately apologized. That's the first step right now. And again, that's, you know, that's table stakes. Some people don't do it. But the first thing, so we wrote, I was like, Jared, I wanna do this. He's like, no, I wanna do it. I'm like, okay. So Jared wrote an amazing apology letter and we said that's not enough. Apologies one thing, that's not enough. So are you gonna really stand by it? So what are we gonna do? We said, we're gonna take care of all these people with tickets for this coming tour. What is that equal? $6 million loss for the company. Over 100,000 plus tickets that we took care of for people who want to. And so what we did is after we offered that to them, they had their opportunity to come to any game they want, Fenway Park, Yankee Stadium, anywhere.

12:15And we have a demand of over 4.2 million people on our lottery list. So this is just basically throwing away 6 million. But we said, we're gonna do it. We got everyone on our team on a Zoom and we immediately said, turn your cameras on. This is why we're doing this. And then what happened, those first few games that people had tickets, they weren't showing up at the high rate that we usually get. We get 95% redemption. But because they were free tickets for them, it was down to like 75%. And I was like, that's unacceptable. We have millions of people that want to code our games. So we start messaging them off. So finally we said, we will buy back your tickets. So we can sell them. Buy back tickets, they never gonna pay for them. So now we're offering free money to these people. Literally, you know, $200, $300 to get back their tickets so we can give them people that are going to come to the game. Do you stand by your values? $6 million lost. Pretty big hit. You go back three, four or five years ago. That's more revenue than the total company brought it. Right. But it fans first. And that's what we're gonna do. And that's how we're gonna make those decisions. So give examples, give stories, share how you do it.

13:17And if you gotta do it every single day, and that makes the impact. Love it, brother. Love it. And you just said something about stories. And I tell people all the time, like there's three storytellers. I know that are great. Like Nick Manton, Damon Johnson, amazing storyteller, and Justin Cole, right? So how, what role does storytelling play in the way that you connect with your fans, your employees? And sometimes even your critics. Yeah. So I think we think more about storytelling first, interestingly with our biggest fans, which are our team members. Right. We talked about how do we keep fans first and front of people? So when we go on the tour, now we have 16s. We have three tours going all over the country. The first day we show up, and we do the unscalable to do the scalable. It doesn't make sense to travel with 150 to 200 people to every city. That is millions of dollars. But again, we wanna have that high touch, even at a football stadium with 100,000 fans we wanna have high touch. When we get there, the first thing we do is we have a fans first talk. And that myself, Jared, some moral leaders,

14:18we share stories, examples of some fans first moment that happened, whether we had to a young fan, whether it was a proposal, whether it was a moment of fan, their first bucket list tripping four years, what we did, and we share that. What we did in the upper deck, the man in is our cast, what we did there. We share those examples in those stories. And then the next night after our final game, we actually have another fans first chat where we recognize our team, and we give shout outs about those moments. Then a couple days later, we get back in the office on Tuesday, we start, we talk about the fans first principles, and more fans for stories. We're getting three touch points, and then more because of our other teams and other tour of these examples, these stories who we are, and that's what we talk about. We never talk about revenue. In fact, I have one financial meeting a year. It's less than two hours. Like that's it, I don't go into our account, I don't have any. It's a mandatory thing for me. I was like, all right, Jesse, here's me. I'm all right, great. We go create fans now and have fun. But like, that's, I spend all our time talking, fans first, talking ideas, and talking, creating. So we share stories with our team on those fans

15:20with moments. Yeah, obviously we share stories with our fans on social media, but our goal is just to entertain them. It's to bring joy, it's to bring fun. And yes, we do some storytelling, but mostly it's who we are, what we stand for internally with our team first. Absolutely, absolutely. I would say as a fan of you personally, one of the things that I appreciate is the fact that you're always reinventing concepts, thoughts, ideas. And I tell leaders and entrepreneurs this all the time, like a lot of people think reinvention means a complete 180 or a complete change. Like sometimes reinvention is like, I don't like the way this one thing is doing. Let me reinvent how that one thing is going. And when I watch all the things that you've done over the last several years, I see that that's also your mindset too. Like you don't have to change everything, but you do reinvent in different ways. Talk to us about the importance of being able to what,

16:20this is the term of Mick and Mick Only to micro reinvent so that you're not changing scale of everything that you're doing. Yeah, so it's a clear direction. You know, what can you be the best in the world at? Todd Graves, the founder of Raising Cains, said do one thing and do it better than anyone else. Yeah. So for us, we believe we can create the greatest show in sports. We believe no one will put the energy and effort into combining show elements and music and characters and dance and fun with the competitiveness of the NANABOL in one world and make it all happen together. And so we spend a lot of our time thinking about our shows in every moment. From what people don't realize is that, hey, the game may start, the show may start 7 o'clock, but the game may start at 7 o'clock. The show actually starts at 2 o'clock. Or now with the Texas tailgators, the greatest pre-game in sports, they're actually in the parking lot on their home games. So the whole team is actually out in the parking lot, greeting fans, interacting, playing games. They're grilling. We grill tons of hot dogs and burgers just for fans for free out in the tailgate. So when fans are first pulling up in the parking lot,

17:21the tailgators send the show, send the town. And then literally at 2 o'clock, we do a rope drop. And we have a big opening where everyone gets in. Then the players are signing autographs at Major League State and Friday when we open. Then we have a full show out there from literally three to four 30 with a big march opening. Then from 4 30 to seven, we have about 72 different promotion skits, it's the songs they have before the game. Then we go from seven to nine, we have a full show. Then from nine to 10, we have a post game and we pause a party with the cast. And then we sign on address to the last few moments. So that's what we believe we can be the best in the world at. So we spend all of our time, so much of our time thinking about reinventing their creating, how do we make the show a little better. There's a boring moment here. That's why we changed the roles of being in a ball on eliminated mound visits. Because no one in the world gets excited about a mound visit. It's known as like, I can't wait to, hopefully I have three or four mound visits today. I love when the coach slowly walks out to the mound. Boy, that's my favorite moment. So again, you gotta look at those friction points. You gotta eliminate them and then you gotta listen to your fans. Not what they tell you, but how they act. The way we developed the nannibal is we watched fans

18:21literally with a camera setup. Every 30 minutes we were watching when our fans got up and left to understand for a whole season. And we realized they were leaving early at nine o'clock. We realized they were getting on the seats. That's why we made it to our game. And now we watch our fans getting scammed constantly on Facebook with these fake people acting like us and trying to self-fake tickets. And we watch it and it fires us up more than ever know. And so yes, we developed our own secondary ticket market where face value tickets, which is gonna cost us more money than we even know to try to figure it out. But you reinvent by watching your fans and figure out what is best, what can be the best in the world that, and who do you, what do you stand for? We stand for fans forced and we entertain always. And that's what we do. Freakin' love it brother. That just got me energized right there. I almost got out of my seat and gave you a man. That's how strong that was, but that's the truth. And you talk about the early stages of banana ball and where it has come to today. What were some of those initial challenges that you had to overcome

19:21when you started the greatest show on earth? Yeah, and that's the right word, challenges. Challenges, I've heard more people say problems. Now it's a challenge. We overcome challenges. The greatest people to appreciate someone's success. You got to understand their setbacks. Everyone that's successful, that's that's that's. And so yeah, we started two tickets in our first few months. People didn't understand. We were the lowest level college summer baseball when we started. Yeah, I got the phone call on January 15th, 2016. Fell ready to celebrate the 10th anniversary. I don't know what I'll do then, but on that day, 10 years ago, almost I got the call that we over drafted our account and we were out of money. And we had a salary house, we empty our savings account, we're sleeping on air bed. We failed because we were just talking. We were talking about who we are. People hadn't felt it yet. They need to experience it. Now we ain't had a game yet, but we should have found a way. We should have found a way to bring a show to someone's office. Our bring a show to someone to show what it could be like. We didn't do that. So we failed. You know, first night all you can eat, we did something no stadiums ever done. Every single ticket all inclusive. That's crazy. But again, you start with fans first.

20:22We made every ticket. All your burgers, hot dogs, chickens, sandwich, soda, water, popcorn, dessert, all night. Free, the food free, $15 total for the ticket. Crazy. Three hour wait the first night. They went through 10,000 pieces of meat. It was really an expect that. All right, it was crazy. And so we first game on ESPN, the transmission went out. Literally for 10 minutes, the anchors are like, yep, the bananas can't handle us in verison. The next night we figured it out. Our ticket system shut down. Our first major league stadium literally shut down. Next day we figured it out. And so we have failed every step of the way. But we don't give up and we keep playing the game. And we show up and get better every single day. And the only way you can be great is if you're willing to get through the messy to get to the great. And we go through messy every single day. When you do things people have never done before, it is going to be hard. It's going to be extremely hard. And that's what we do when we try to overcome it every single step of the way. And so yeah, we're fortunate. It's been messy, it's been hard. And it's getting harder every day because we're doing bigger challenges. But I love that challenge because it's fun for our team

21:22to figure out how to do it. When did you know early on in life, or maybe it was later that this was you? Not maybe the bananas, but doing the uncommon. Doing the unreasonable. When did you realize that that was Jesse Cole? You're the average of, they say, the five people you surround yourself with. I surround myself with Walt Disney, PT Barnum, Bezos, Jobs, WWE, Grateful Dead, Circus Delay, Saturday Night Live. I'm looking around because there's hundreds of books I have here. And so when I read about Walt Disney and what he did and what he accomplished and the challenge and the adversity that had it has doubted every step of the way, from animation to long form animation to the theme park to Epcot, all of it. And he said, no, I believe, I believe in it. It's kind of fun to do the impossible. So when I get inspired by that and I see there is a way, there is a path, it's hard. That's, I guess it's inspired by that. That's who I want to be every day. Do someone that does the hard things.

22:23And so yeah, it's, and you know, chase your energy. Chase your moments. And so for me, the energy, you know, I have an energy list. If I'm creating sharing and growing, I'm full of energy, man. If I'm doing operations and other financial numbers, or spreadsheets, I'm depleted. So do what gives you energy. And if you're surrounded yourself, I will inspire you and you can learn from them and follow in those footsteps and find your own thing. And that's what I look for every day. I love it. I love it. For the, for the business leader that's listening right now, what's one small but radical shift that they can make right now to start creating super fans? In the back of our fans first playbook, and we first had a fans first playbook, said be patient in what you want for yourself, but be impatient in how much you give to others. What people don't know about our first six, seven, eight, nine years, we called every single fan that bought a ticket and thanked them. Every person that bought merchandise, we called and thanked them.

23:26It's unscathed well now as we serve millions of fans. We went out of our way just to thank people. I started the thank you experiment in 2018. I started writing thank you letters every single day. Now I do videos, very simple thing. I pull out here and do a video and just do a send a video instead of an email or a text. How can you thank people? How can you spread gratitude? It's unbelievably contagious. When you spread gratitude, amazing things come back your way. So a lot of times we think about how hard it is. Well, think about the people that have helped you along the way or just people who have been there. And so today, do you want to create fans? Spread some gratitude. Do a video to someone, one of your biggest clients, one of your team members, someone's been there and do it every day. And so I, in gratitude, has been something that we don't talk to none about. But even now we continue. We just had our whole team, our players, our cast, everyone. We did thank you calls again to people buying merch this. And we keep it part of our system. And this crazy thing about, it's almost the most selfish thing in the world because at the end, we feel amazing for doing it. But really, it's actually giving out to people. So if you're a business leader,

24:27I would spread gratitude, find a way to put it into your schedule every day, thank people for what they do. And you'll be amazed at what comes back to you. Amen to that, brother. Amen to that. You know, I'm going to give you the floor to talk about some of the things that you have going on because I don't think everyone understands all that Jesse Cole does. And I think it's amazing. And I know one of the things, again, following you for as long as I have, reading your books, the power of mentorship and coaching, especially from a leadership perspective. I say it all the time. We don't always get it right. A lot of times we're lonely when you're at the top. And so having that circle that you talked about, having mentors, having coaches, I think it's critically important. Talk about how, one, that's influenced your life. And I know that you do a little bit of that too for other people. Well, great leaders are great teachers. And when you think about the people that have really made an impact, they're sharing. They're not afraid to share what they've learned

25:28along the way. I remember I was 23 years old, first year in Gastonia. And I read Mark Cuban's first small little books. I read it in a day. And he had his email at the end of the book, I think. And I immediately emailed him. Within an hour, he won't be back. And this is Mark Cuban. At that point, he owned the Mavericks. He was doing everything. I was like, wow. All right. He shared about his journey. And he was still also reachable because he saw something, whether or not I shared my journey, that he wanted to help in some way. And so I think it's so important to you learn by getting your reps in. People that say, if you don't learn just by reading, you learn by doing. And if you really want to be a great leader, great entrepreneur, you need to teach. You need to get your reps in. So the things that you go through, do you share them out loud? Do you share them people? Do you see how they respond to it? Are you repeatable? A great leader is repeatable because they say the same things over and over and over again. Great leaders are repeaters. And great leaders are teachers.

26:28And so if you look at the greatest leaders, greatest entrepreneurs, they do that regularly. And I've been inspired by them. And I try to share every day, get my reps in. I've done over 1,000 plus podcasts. My first few years, anybody that took me, was like, we have six listeners. I'm like, I'm in. Let's do it. I was fired up because I was like, I'm going to get my reps in on how to communicate about what we do. And I'm going to learn. I'm going to know how to learn how to answer questions and go different directions and see how people respond to it. That helped me. And so how often are you getting your reps in? It's not about me getting on a podcast. It's about me learning and growing. And that's what we all need to do. I love it. So let's tell the people all the things you have going on, man. keynote speaker, obviously author. What are some of the things that Jesse Cole is doing in the world today? I'm still chasing moments, man. I'm still chasing the things that make me feel alive every single day. So this morning, I spent three hours on ideas for the party animal show and our firefighter show. And doing things that people have never seen before in a baseball field.

27:31And I get to work with our team now and how do we create that? And we've got the new team, the Indianapolis Clowns, and the local beach coconuts. It's bringing the beach to the world. And that's what lifts me up. I'm forced. I get the opportunity to speak all over the world and to amazing companies. And I get to learn from them. But it's the everyday creating something brand new. It's inventing something brand new that people have never seen, never felt before. That's what I love doing. And unfortunately, I get a platform now to share it, share what I learn, share the journey, and hopefully inspire more people to take some chances, to not be afraid of getting uncomfortable and doing things others won't do. That's what excites me every day. You do a great job of it, man. And I'm going to tell everybody to just some shout-outs to you and some pub for you. Find your yellowtucks.com. You've got a really cool quiz out there that I think she's from way back, yeah. Yeah. Yeah, man. I think it gets people thinking. Right? Who am I?

28:33Like, I almost tell people, because I've sent a few people there, that it's like, hey, it's just going to get you thinking, you're going to realize the misses. Right? Like, the quiz, the assessment is a set up almost. Right? It's just to get you thinking of how do you show up? What do you value? Do you really put fans first? Do you put experience first? So I love the set up of that. But just an amazing follow. I think everybody knows that about Jesse, but the insights that he gives, especially if you're a business leader, or if you're entrepreneur trying to scale, you are the blueprint for that, bro. You are the blueprint. So I have to give you your flowers while you're here. Thank you, man. Appreciate it. Yes, sir. So speaking of following, how can people follow and find you? Just Google me. Just Google me. That should be your answer. I'm pretty easy these days, but yeah, I try to share the journey constantly. You know, there's Instagram or LinkedIn. Take it everywhere. I'm trying to share it. So, but yeah, we're easy to find.

29:35Easier to find than people know. My email's out there. My phone number's out there. I've always tried to be accessible. And it's going to fund Jerry. Cool. Well, I'm going to get you out of here on my quick fire, rapid fire. You ready? Let's do it. Is it the same yellow tux over and over again? Or do you have like a million? I have nine yellow tuxes. Love it. Love it. What's your, what's been your favorite moment of banana balls that you like go back to, like the sticks in your memory? Like what's one cool moment? First ever, first ever Clemson football stadium, 80,000 plus people. That was a moment because it was a big a challenge playing in front of 80,000 people, 190 feet down the left field line, putting on a huge half time show. That was with the whole Clemson band, all of our people, 200 plus performers. It was an extreme hard challenge. And we overcame it now in 43 minute game, not 11 home runs, the fan state till the end. It was the biggest crowd they had there. It was really, really, really special. So I looked for those moments that were very, very hard.

30:36And that was very hard putting that on and tailgating out. And that was a special moment. And what if I told you that's my hometown? And I remember that moment too. Did you go to death Valley? Did you actually go? I remember that. Yeah. Well, I lived there. I lived in Greenville, South Carolina. So amazing. Yeah. Oh, it's amazing. Yeah, that was that was a show and a night we'll never forget. There you go. What's the biggest lesson that failure told you? It's not like that question. I had my mind as even go like, we don't look at it as failure. So I think, yeah, failure, the biggest lesson you've learned. It's not the failure. It's how you respond to it. And so if you treat failure as discovery, if you treat failure as a lesson, it will make you much stronger in the end. Yes, sir. Yes, sir. What's one thing that Jesse Cole does every day that sets your creativity juices on fire? I run every morning. So every single morning, you know, your input, a texture output, every single morning I run. And I listen to podcasts and founders acquired just about some of the greatest leaders, greatest

31:43business minds, greatest stories. When I'm done with a run, whether sometimes I can run for I 8, 10, 12 miles, I only feel like, because I'm just my mind is like so fired up and excited. So every morning I run and then I start running ideas and I start journaling. And that's, I don't miss a day. I don't, I do not miss a day. Yes, sir. Yes, sir. Last question. The story of Jesse Cole's been told. What's the message you want to be told in that story? That's a, that's a, that's a deep question, my friend. That's a deep question. And, you know, I think that's the root of it is, is how will you, how will you be remembered? How, how, you know, what's the impact of that story? The simple, the simple thought process is just to have fun in life and not take yourself too seriously. But I think I would go, you know, find what it is that makes you stand out and amplify it. Be the best version yourself. Show up the best way you can every day. And don't be afraid what people say. Don't be afraid of criticism. We're all going to be misunderstood every day, every week, every month. And if you're doing what lights you up, what fires you up, you can change the world.

32:47And I believe we're going to the opportunity to do that. You are, you are the goat as these young people say. You are the greatest to ever do it, man. You are someone that's impacting lives. You're, you're changing how we view entertainment. And I can't thank you enough just for being a blueprint for me, like selfishly. I just want to thank you for me, man. I owe a lot to you and I'm going to continue to owe a lot to you. And so just thank you for being an instrumental piece of my life. I appreciate that. It's a lot of fun. Thank you for the really kind words. That means more than you know. You got it. To all the viewers and listeners, remember your becaus is your superpower. Go unleashing. That's another powerful conversation on Mick Unplugged. If this episode moved you and I'm sure it did, follow the show wherever you listen. Share it with someone who needs that spark and leave a review so more people can find there because I'm Rudy Rush. And until next time, stay driven, stay focused and stay Unplugged.