Kristy Whitford: Sometimes You Just Need to Ask the Hard Question.

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Kristy Whitford has worked in spa and wellness for two decades, running some of the top spas in the world, including the Beverly Hills Hotel & Bungalows. Not bad for a woman who has faced homelessness, the lack of guidance from her parents in her life and had to fight for all she has achieved. In our conversation, Kristy (now the founder of the thriving hospitality and lifestyle brand The Hotel Club) and I pull back the curtain to give you a peak into the financial complexities, the social power, and the reach of the modern spa industry. A multibillion-dollar industry that is driven by strong personal relationships, and the desire of those who work in this space to give each person coming through our doors a safe place to land. Along the way, Kristy reveals why she took a 1200-mile journey to Coeur d’Alene, ID, and how that car ride and the encounter she had there changed her life… forever.

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