Lead Generation: Winning Over Expired Listings: A Negotiation-Based Approach

In this scenario, you are calling a homeowner whose listing with a previous agent has expired, and they’re feeling frustrated that their home didn’t sell. They’re looking for a new agent who can help them achieve their goals.

Requirements

• Cold call expired listings.
• Research property and motivations.
• Show empathy, negotiate, build rapport.
• Demonstrate marketing expertise.

The intention is to get the homeowner to list their home with you while creating a win-win situation where the homeowner feels heard and understood.

Send a text

👉 Free to Join: https://talk52.com/

• Blog
• Apple Podcasts
• Spotify
• Instagram
• LinkedIn

This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

Music by Coma-Media from Pi...