businessFeb 9, 20265:13pending

Low Landing Page Views on Facebook Ads? Here’s What’s Actually Happening

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About this episode

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If you’re running Facebook Ads and your landing page views don’t match your link clicks, this episode explains why and when it actually matters. We break down what Facebook Ads metrics like Clicks (All), Link Clicks, and Landing Page Views really mean, and why landing page views are almost always lower than clicks.

You’ll learn the most common causes of low landing page views, including slow page speed, mobile experience issues, iOS tracking limitations, and accidental clicks from Reels and Stories. We also explain when low landing page views are a real performance issue, when they’re just a reporting gap, and which Facebook Ads metrics actually matter for sales, like cost per purchase, conversion rates, and ROAS.

BUT THERE'S MORE...

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Each time Lets Run Facebook Ads: The Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

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