Mike Caulfield: Verified Methodology for Fighting Misinformation

In this compelling episode of Remarkable People, Guy Kawasaki sits down with Mike Caulfield, a renowned research scientist from the University of Washington's Center for an Informed Public. Caulfield introduces his groundbreaking SIFT methodology, a crucial tool in the fight against online misinformation that empowers educators and learners to critically assess online content. Discover how SIFT - which stands for Stop, Investigate the source, Find trusted coverage, and Trace back to the original - can help you navigate the complex world of digital information. Caulfield also discusses his book Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online, co-authored with fellow Remarkable People guest Sam Wineburg. Join us as we explore the importance of digital literacy and learn practical strategies to determine what to believe in an era of information overload.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. 

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. 

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. 

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