Navigating the AI boom with resilient marketing
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About this episode
Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and maintain strategic direction while experimenting with AI-powered optimization tools.
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Get every episode summarized
Each time MarTech Podcast ™ // Marketing + Technology = Business Growth publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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