Pro Tip: Obsess Over Your Audience

Welcome to episode 020 of the Technical Writing Success podcast from Curt Robbins & Associates.

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Today’s show teaches listeners about the critical importance of both defining and precisely communicating with one's target audience.

Hosts Daphne and Fred share their analysis of the article "Pro Tip: Obsess Over Your Audience" from the Curt Robbins & Associates Technical Writing Agency that was published on September 10, 2024.

An excerpt from the article: "I am continually mind blown by how many intelligent business professionals who spend a ton of time on social media lack a clear definition of their target audience. It's simple: Who are you trying to reach? Who consumes your product or service? Who hires you as a contractor, freelancer, or full-time employee? What are the detailed characteristics of the people who determine your success or failure?"

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