Selling Tea in Grocery

Selling Tea in Grocery | When asked where they buy their tea, 89% of Canadian consumers prefer supermarkets. This number is even higher in the US, with 91% of shoppers buying tea in grocery stores. Grocery is a promising but challenging channel for specialty tea wholesalers. These surveys revealed that 36% of shoppers select their tea by brand, underlining the importance of brand recognition in this competitive market.

Tea Squared is one of those specialty grocery brands.

Tea importer, blender, and wholesaler Frank Weber founded Tea Squared in 2013. His initial intent was to supply tea shops, hotels, and restaurants. However, his business has thrived in these sectors and expanded to 1,200 grocery and mass market outlets. Frank joins us on the podcast to share his insights on the perils and profits of selling tea in grocery stores.

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