
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
In this Marketing Over Coffee:
This week we chat with author Kate Edwards about her book: "Hello! And Every Little Thing That Matters"
Brought to you by our sponsors: Infer and TopTal
What's the big idea, behind the book?
The connection of cleanliness to service
Are service oriented people born or taught?
The importance of team to culture and scaling
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Are there connections between personality and ability to provide good service? Can you tell if someone is service oriented when you meet them?
Obviously these lessons are critical for the hospitality industry, how does it apply to other markets?
Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade.
Moment by moment scripting, and building service spaces
The Folly of 4 Smileys
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don't be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Know when Kate Edwards turns up
Follow Kate Edwards and once a week we email you every new episode they appeared on — including guest spots the show notes never mention, because we read the transcript.
Follow Kate EdwardsFree. Pick your own day and time.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Marketing Over Coffee

Now with Gems, Dots, Ice, and More Random Stuff!
Marketing Over Coffee

Ross Simmonds on The Power of Reddit
Marketing Over Coffee

Anybody got $2,000 for a phone?
Marketing Over Coffee

Now with Even More Christopher Lochhead!
Marketing Over Coffee