Vietnam’s Export Innovation: How E-commerce Export is Rewriting the Global Playbook | Larry Hu, Amazon | EP 388

Vietnam is gradually evolving from a traditional manufacturing hub into a market where local businesses are building their own brands and reaching global consumers through e-commerce export.The growth of digital platforms is lowering barriers to entry, enabling Vietnamese companies - especially SMEs - to participate more directly in global value chains. This shift is also extending beyond major urban centers, beginning to impact traditional industries and regional communities.In this episode of the Vietnam Innovators podcast (English edition), Larry Hu, Head of Amazon Global Selling, Southeast Asia, shares his insights into this transformation and what it could mean for the next phase of Vietnam’s export economy.---

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