How Hollywood Storytelling Can Transform Your Business with Michael Hauge

Michael Haig is a Hollywood story consultant with over 40 years of experience working with screenwriters, filmmakers, producers, and studios. Over the last 15 years, he's taken those same principles and applied them to entrepreneurs, marketers, and public speakers, helping them craft stories that move people to action. In this episode, Michael and Jackson explore why storytelling is the most powerful tool in business, how the hero's inner journey applies to every entrepreneur, and why the question is never "how do I stop being afraid?" but "am I willing to be afraid?"

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0:00 - Introduction: meet Michael Haig, Hollywood story consultant

1:00 - From screenplays to entrepreneurs: how Michael made the shift

3:00 - The $10 million story: what one webinar taught him about his value

5:00 - Hollywood principles applied to Instagram, stages, and webinars

6:00 - Why Michael is still doing this after 40 years

8:00 - From $10 per script to building a career in Hollywood

10:00 - The hero's journey: Joseph Campbell and the 12 beats of every story

12:00 - The hero's two journeys: the external goal vs. the inner transformation

14:00 - Why coaching story feels like therapy — and why that's the point

15:00 - The most powerful question a hero can ask: am I willing to be afraid?

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