When to Reach Out to Sponsors

When it comes to Podcast sponsorship outreach, you likely will think you need a few weeks lead time. But you probably need a month or more. So today’s tip: Start way before you think you need to. Most brands/sponsors aren’t ready to drop money as soon as you email them, or even within the same week. And bigger brands might have a NET-30 or NET-60 payment schedule for invoices, meaning that money won’t even come in for a while. So don’t start when you see you need sponsors for upcoming episodes. You should have a sort of sales funnel for regular outreach — I’ve had brands decline, then come back in 6-12 months.

Oh and a bonus tip: most organizations are setting budgets at the end of the year. I reach out to all previous and potential sponsors in early October to lock up sponsorship for the upcoming year. Put that one on your calendar.

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

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