Smarter Marketer
EN127 episodes
businessmarketingcareers
Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.
Notable Guests
Episodes (127)
73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder
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Oct 8, 202444:04pending
72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales
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Sep 24, 202436:43pending
71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence
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Sep 10, 202432:42pending
70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah
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Aug 27, 202436:05pending
69. How Marketers Can Run Better Pitches w. Darren Woolley
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Aug 13, 202456:39pending
68. Content Marketing in the Age of AI w. Marcus Sheridan
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Jul 30, 202451:36pending
67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah
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Jul 16, 202434:35pending
66. How To Fix A Failing Campaign w. Sachin Rajah
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Jul 2, 202438:03pending
65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin
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Jun 18, 202449:27pending
64. AI in Marketing: Hype vs. Reality w. David Lawrence
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Jun 4, 202444:42pending
63. Project Management for Marketers w. Gavin Watson
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May 21, 202432:49pending
62. Measuring the Impact of Your Marketing w. Paul Sinkinson
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May 7, 202439:40pending
61. The Importance of First-Party Data w. David Lawrence
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Apr 23, 202430:07pending
60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt
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Apr 9, 202442:10pending
59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edw...
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Mar 26, 202444:56pending
58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
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Mar 12, 202445:49pending
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
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Feb 27, 202415:43pending
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
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Feb 13, 202443:09pending
55. How to Find the Right Agency For Your Business w. Drew McLellan
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Jan 30, 202437:21pending
54. Answering Your Marketing Questions for 2024 w. Kayley Melham
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Jan 16, 202433:17pending
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
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Jan 2, 202440:53pending
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
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Dec 19, 202343:48pending
53. How to Start a Podcast w. Kayley Melham
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Dec 5, 202335:38pending
52. What You Need To Know about GA4 w. Sachin Rajah
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Nov 21, 202322:48pending
51. How to Use AI When Copywriting w. Ralph Grayden
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Nov 7, 202331:22pending
50. Drawing Insights and Forming Strategy w. Julian Cole
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Oct 24, 202345:45pending
49. Dark Social and Attribution Challenges w. Rand Fishkin
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Oct 10, 202351:41pending
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
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Sep 26, 202347:27pending
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
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Sep 12, 202335:20pending
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
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Aug 29, 202338:38pending
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
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Aug 15, 202338:35pending
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
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Aug 1, 202321:46pending
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
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Jul 18, 202341:39pending
42. Is Google on the Decline in Australia? w. Kayley Melham
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Jul 4, 202327:21pending
41. How to Nurture Existing Customers w. Kieran Krohn
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Jun 20, 202322:25pending
40. B2B Marketing in 2023 with Stuart Jaffray
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Jun 7, 202343:10pending
39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
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May 24, 202340:53pending
38. Marketing to a Chinese Audience w. Ophenia Liang
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May 10, 202333:22pending
37. What Marketers Need to Know About Spotify Ads w. Simon Connolly
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Apr 25, 202329:08pending
36. How To Run Successful Webinars w. Eshita Durve
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Apr 13, 202327:40pending
35. Influencer Marketing w. Sharyn Smith
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Mar 29, 202332:51pending
34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan
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Mar 14, 202335:35pending
33. ChatGPT Emergency Pod - What Australian Marketers Need To Know w. David Lawr...
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Mar 1, 202333:45pending
32. Your Most Asked Marketing Questions for 2023 w. Kayley Melham
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Feb 14, 202334:41pending
31. What You Need To Know About SEO in 2023 w. Daniel Costa
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Jan 31, 202343:33pending
30. Masculinity in Marketing and B&T Best Advertising Campaign Of 2022 - 'Boys D...
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Jan 18, 202333:34pending
(Repeat) Marketing to Generation Z w. Katy Richardson
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Jan 4, 202333:05pending
(Repeat) How to Hire Great Marketers w. Alicia Lykos
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Dec 21, 202254:08pending
29. What PR Is (And What It Isn't) As We Enter 2023 w. Andy Scales
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Dec 7, 202230:54pending
28. Why Great Marketing Starts with Research w. Nick Palmer
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Nov 23, 202245:20pending