3 Things That Make Customers Accept Premium Pricing
Get every episode summarized
Each time The Contractor Fight with Tom Reber publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
Business training for Contractors: https://thecontractorfight.com/battleground
Contractors hear it every day: “Your price is too high.” But most of the time, price isn’t actually the problem. The problem is that you haven’t given the customer enough evidence to believe you’re worth more.
In this episode of Contractor Fight TV, Tom breaks down the 3 things that justify a higher price without defending it, apologizing for it, or trashing the cheaper contractor.
You’ll learn how to use:
• Communication to build trust before the sale
• Content to establish authority before you ever meet
• Customer experience to prove you’re worth the premium
You don’t get to SAY you’re worth more. You have to prove it. And if you’re constantly hearing that your prices are too high, it might be time to stop blaming cheap customers and start looking at the experience your company is creating.
CHAPTERS
00:00 — “Your Price Is Too High”
00:23 — Stop Defending Your Price
01:04 — What “Justifying Your Price” Actually Means
01:29 — #1: Your Communication Justifies Your Price
02:24 — Your Website Is Part of the Sale
03:02 — Bad Follow-Up Kills Trust
04:18 — Confidence vs. Arrogance
04:43 — Speed Is King
05:32 — Price Isn’t the Only Thing Customers Care About
06:12 — #2: Your Content Justifies Your Price
06:30 — Become the Best Educator in Your Market
07:19 — Stop Making Excuses and Create Content
08:17 — “It Takes What It Takes”
08:39 — What Contractors Should Create Content About
09:38 — #3: The Customer Experience Justifies Your Price
10:22 — Your Team Is Part of the Experience
11:18 — Make Your Company Easy to Work With
11:34 — How Pre-Planning Builds Trust
12:39 — Stop Leaving Customers Loose Ends
13:14 — Warranty Problems Are Opportunities
13:45 — Trust Is What Makes the Higher Price Make Sense
14:25 — “People Are Just Cheap” Is an Excuse
14:54 — The Real Reason You’re Getting Price Pushback
15:30 — Why Tom Gets So Fired Up About This
16:08 — Take the Next Step Ready to build a stronger, more profitable contracting business?
👉 https://thecontractorfight.com/battleground
Get every episode summarized
Each time The Contractor Fight with Tom Reber publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Contractor Fight with Tom Reber
The Real Reason You're Burnt Out (It's Not the Work)
The Contractor Fight with Tom Reber
His $2.7M Contracting Business Runs Without Him
The Contractor Fight with Tom Reber
Why The Best Salespeople Disqualify More Than They Sell
The Contractor Fight with Tom Reber
Stop Trying to Build Rapport
The Contractor Fight with Tom Reber