The psychology of billionaires

0:00Are your ad campaigns lighting up the dashboard? But not the pipeline. That's bullspend. And marketers are calling it out in... dashboard confessions. My boss asked for results, so I opened my dashboard for the only positive sounding metric I had. Impressions. Cut the bullspend. See revenue? Not just reach. LinkedIn delivers the highest return on ad spend of major ad networks. Advertise on LinkedIn. Spend $250 on your first campaign and get a $25 credit at go to LinkedIn.com slash campaign turns the conditions apply. College football is back. So Hilton called to me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky jersey? Oho, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwreck up call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day.

1:00This episode is brought to you by PayPal. You know how a mom's bag has everything? Sunscreen. Snacks. A stapler. The new PayPal app is like that, but for your money. Shop, pay, manage your account, and earn rewards all in one place. And with purchase protection on eligible items, biometric security and pass keys, you're protected at every step. Download the new PayPal app to get started. ZPaypal.com slash protection terms. Welcome back, my friend. Today I'd like to introduce you to something I like to call Empire Strategy. There is a select few people in the world. The 0.001 percent, the titans of industry, and they are absolute killers. Now these killers operate in a certain way to stay on top. And you can use these same business principles to level up any industry you're in and completely dominate your entire life. The majority of the world have very low self awareness.

2:03They have no awareness of how the way they act, speak, operate in business, is affecting how the world perceives them. And they have also no idea of the tricks of the mind control that's being enforced on them by the rest of the world. Hopefully this video will help open up your eyes. The reason I feel I can make this video is I've learnt things in private rooms that most people never get to see, that 99 percent of the world never get to experience. Over the last three years I've been around business titans, people with 100 million plus net worth. And I like to tell you a secret. People that have a hundred million dollar net worth are not normal people. They are not operating in the same way as you and I. They do not have the same training. This will hopefully give you some of the behaviors, the techniques, the training that you need to achieve that kind of level in business to actually dominate because it requires being a different person. Now I have a skill of analyzing behaviors. I analyze behaviors. I analyze my own feelings, how other people's energy interacts with mine.

3:03How people are trying to make me feel the ability to see through their perception and understand how I'm being controlled. I also deconstruct everything. So everything I see, every click, every way my body works. What I'm drawn to, what I'm not, how a funnel works, how someone's video drives me to do something else. Why I click on a certain thumbnail, why click on a certain title, why I buy something from here, why I don't buy it from here, I analyze and deconstruct absolutely everything in my life. And these are the valuable lessons I've learnt doing this in becoming an empire builder and how to play at the top level and dominate. Empire building lesson number one, keep your friends close and your enemies closer. Now you have heard that one million times, let this be the time that it sinks in because it never sunk in for me before. I had to analyze how it was happening in the world before I allowed it to sink in. Titans, masters of industry have many enemies. They view nearly everyone as an enemy, but to the outside world and to the person that is an enemy,

4:08they are perceived as a friend and they befriend people, they gift people. Titans of industry lol everybody else into a false sense of security through their generosity, but they are absolute killers underneath. Now this strategy is very useful when you're on the rise and it's called befriending competitors, rather than seeing people as an issue, you lol them into a false sense of security. Now this doesn't have to be malicious, but it's a very good business tactic. Because if you make someone feel like they're not competing with you, they stop competing with you. If you make them feel like they're your friend, like you're in this together, then they will stop competing. So in the top level business world, Titans of empires, they do not make enemies and competition with people. They prefer to make friends with people. They make everybody their friend on the outside with the underneath understanding that this person could become an enemy. But by being friends, they get closer. By being friends, they understand their moves.

5:09By being friends, perhaps this person that could be their competitor is now coming for them for advice. Does not want to compete with you. So you have to view basically everybody as a potential competitor, but do not let them know. And you become friends with them so that your enemy, if he can plot to destroy you behind closed doors, this very little you can do about that. What Titans of industry do is they take all the competitors out the game. They become friendly with everyone. They keep their friends close and their enemies closer. So they know everything that's going on and they have hyper awareness about what's going on in their industry and what's going on in their lives. Because maybe you can even collaborate. Maybe you can even work together. I'm not saying that's not something you can do. But purposely making enemies in this world is a very, very bad tactic. There's a reason why it's in the art of war. But this age of wisdom, study this age of wisdom of keeping your friends close and enemies closer. You've been taught by society if someone does something wrong. They're an enemy. Keep them away.

6:10This is the most dangerous thing to do. Through meeting high net worth individuals, I've had the benefit of networking with them. Through becoming a higher level entrepreneur myself, I've also perceived people that network with me. And I've come to a conclusion on how networking should be done at the highest level and how you're probably getting it wrong right now. Business is done amongst friends. And most people view networking as something other than friend building. And it's completely wrong. Do not think about it as networking anymore. Think about it as friend building. Solid connections, favours, real opportunities go to friends. They go to people that share a close bond. When you are going into a networking situation, most people think I need to go out and network, close some business or make a lead or try and sell something. These are some of my rules. I only network with people that I'm genuinely interested in. I stay civil with everybody. But the people that I actually make an effort with,

7:10are people that I'm actually, I like them. I like what they do. I admire parts of their work. That's the people and I aim to make a friendship. I don't aim to gain anything. I don't aim to do business with them. I aim to make them my friend so that my circle is more powerful. So when you go out network and remember this, you're looking to build friends. Flowing ad bunched on metrics that look great, till the CFO sees them, that's bullspend. And marketers are calling it out in dashboard confessions. I remember telling my boss, it'll be good for the brand when leads were slow. Yeah, it wasn't. Cut the bullspend. LinkedIn lets you target by company, job title, and more. Advertise on LinkedIn. Spend $2005 on your first campaign and get a $250 credit go to LinkedIn.com slash campaign Terms the conditions apply. College football is back. So Hilton called to me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky Jersey?

8:11Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwink up call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. This episode is brought to you by PayPal. You know how a mom's bag has everything? Sunscreen, snacks, a stapler? The new PayPal app is like that, but for your money. Shop, pay, manage your account, and earn rewards all in one place. And with purchase protection on eligible items, biometric security and pasquies, you're protected at every step. Download the new PayPal app to get started. See PayPal.com slash protection terms. Chips, which means you do not go up to somebody and start talking business straight away. That's not how friends are made. Friends are made talking about money, girls, taxes, memes on the internet, movies that you've watched,

9:11hobbies that you enjoy. These are the things people actually enjoy to talk about. And if you're a networking with business titans, people ahead of you in business, they talk about business all day long. They've known business inside and out. All the questions you're going to ask them are probably very low level and they instantly register with them as making you not seem on their level. People connect with people on their level or higher than them naturally. So when you go and speak to somebody that's of a higher network, if you want to be able to hang out with high network individuals, you have to provide some value. The immediate value you can behind is being a good conversation list of understanding their issues and problems of being a high level business owner, of interacting with them in that way, of making hanging out with you a joy, of not being pushy, of not trying to get information or make them work in a conversation, of making them have joy. And then you get invited back and then maybe you go to another dinner, then you have a vacation, and then an offer comes up or a point in their company and they ask you for help. And then you're in. Now you've built a powerful network that you can actually use in your life compared to people that you've gone out to try and sell business to.

10:12And in the end, they all just think, oh, that guy's such a, he's a loser. He's just constantly annoying me about business. Also, stand your ground, dress well, and have an opening line that builds intrigue. So when you go into networking events with guys of behind network, do not be impressed by money. Rich people have had money for a very long time. It is lost, it's shine to them. They're not interested in money. They're interested in character, fulfillment, life, enjoyment. They can be very interested in you, even if you have no money, because money is actually of less importance to them. The amount of money you have is of less importance to them than it is to you. If you admire someone just because they have money, it's a very bad place to be. You should admire somebody based on their character traits on and whether you like them, never network just for money. When you admire someone for money, when you give them compliments on their money, it takes away your power. It puts you below them. And networking should be done on a level playing field. Doesn't mean you can't say nice watch, man. Oh, beautiful watch.

11:13Why did you choose that one? That's fine. Don't never say, oh my God, you've got an AP, you've got a Rolex. How do you afford that? It's like this guy, instantly, although he may not say it to you things, I don't need to network with this guy. This guy has nothing to offer me. That's how you need to know that the world is perceiving you. These are the things that nobody thinks about. You have to know how to control yourself and act like a professional. You have to be dressing well. One of the best things you can do as a young man is improve your physique, improve your look, learn to fight. No matter how rich somebody is, if you knock people out and there's proof for that on video, because you're a fighter, you're a boxer. No matter how little money you have, you will admire that. You will admire your tenacity as a young man, your energy. That's what you need to remember when networking with powerful men. Also, the one-liner, I could say to high-level people that I am a YouTuber, or I run a network. All of these things are not good ideas to say, because you should build intrigue with your one-liner, rather than sell yourself.

12:13So, I have a one-liner that says, I'm in the business of creating powerful men. That's what I do inside the new elite. That's our purpose is to create powerful men in an age of weak men. That is what we do as a business. That's what my YouTube is about. It's what this video is about. It's what my life purposes at the moment to create content that inspires you to become a powerful man, because I believe powerful men will save the world. That opens a conversation. That up makes them ask the next question. So, when they speak to me and say, Jack, what do you do? I'm in the business of creating powerful men. What does that mean? Then you get into a conversation. Always be selling. So, I'm in the business of creating powerful men. How do you do that? I run this, this and this. And that's as far as the selling goes. Be subtle with yourselves. Plant seeds. Do not close in high-level networking. Never close. Just present an opportunity and an option. This is what I do. This is how I do it. It works very well. That's it. Give them time to be retargeted by your marketing. You should be on social media.

13:15Then the social media hits them again. They see you offer again. They see what you're doing again. They think, oh, I remember talking to Jack. He was a nice guy. I like to be around him more. Let's see what this starts about. Don't sell them on the spot. Don't pressure them on the spot. Don't follow up with them afterwards. Let your marketing do the follow-up. Become powerful. Become righteous and become sure of yourself. This makes you attractive. This makes you an alpha. This makes people want to network with you because they're looking for that. Everybody's looking to be sure of themselves. And most people are incredibly insecure no matter how much money they have because they don't take care of discipline. They don't have a big dream. They haven't designed a new character. All of these things we go through on this channel. Most people never do. Even if they've achieved the money part, which makes you very powerful. It's a great book by Robert Green and 50 Cent called The 50th Law. It's based off the laws of power. I recommend you read the laws of power. And I also recommend you read The 50th Law. But the 50th Law is to never appear to need help. People that need help do not receive it. People that don't need help have everybody trying to help them.

14:17People like to work with winners. People like to work with people that have control over their lives. And I see because a lot of people have been programmed to think it's okay to trauma dump on social media. Trauma dump to their friends. Trauma dump in social situations. They are actually leading a trail of like very big red flags that would make somebody who is in control of themselves and understands the world. The people you want to be around. It would make them avoid you like the plague because that complaining, that helplessness is sticky. So anybody who's got power in their life will avoid you. So what you have to do, and I'll be careful how I say this because I don't want you to feel trapped in a cool. Flowing ad budget on metrics that look great. Till the CFO sees them, that's bullspin. And marketers are calling it out in dashboard confessions. I remember telling my boss, it'll be good for the brand when leads were slow. Yeah, it wasn't. Cut the bullspin. LinkedIn lets you target by company, job title, and more.

15:20Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit go to LinkedIn.com slash campaign Terms and Cetitions Apply. College football is back. So Hilton called me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky jersey? Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwink up call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. This episode is brought to you by PayPal. You know how a mom's bag has everything? Sunscreen, snacks, a stapler. The new PayPal app is like that, but for your money. Shop, pay, manage your account, and earn rewards all in one place. And with purchase protection on eligible items, biometric security, and pass keys,

16:20you're protected at every step. Download the new PayPal app to get started. See PayPal.com slash protection terms. Honor and life is hard for a man. Remember that life is very, very hard for a man. It is a struggle. There will be times where you want to quit and give up. You cannot do that. Your reality of being on this planet is you need a very small circle of men you can trust or your own mother. And they're the only people that ever hear about your troubles. Nobody else hears about your troubles. You do not post it on Instagram. You do not say to people, I'm in a bit of a bad spot in business right now. Things aren't going so well. You always steady. It's one guy, a very successful entrepreneur. I speak to regularly. Good friends. And he said, whenever anybody in industry, whether they be a competitor, a friend, a family member, somebody he was talking to, no matter how business was going, whether it was the worst month he'd ever had or the best month he'd ever had, he'd say, he's steady. They'd say, how's business? No, it's steady. And they used to call him steady, Eddie.

17:21A great story, I remember hearing it from this guy. He's an absolute titan of his industry. And worth a hell of a lot of money. And he used to say, no matter what, I'm always steady, Eddie. I'm always steady, Eddie. I'm middle of the line. I don't give people an insight into how well I'm doing or how bad I'm doing. That is the art of stoicism of being a man. You have to learn to control those emotions. It's okay to let them out. Do not let them out to a girlfriend that should admire you and see you as the king. Do not let them out to people you do not know and trust. Do not let them out on social media to receive sympathy and help. Either deal with them yourself or deal with them with a tight knit group of close friends that are your advisors. And whenever you go to those advisors, go with an issue and three solutions. I've got this issue in my life. This is how I feel about it. It's a problem that's weighing me down. These are three solutions I've come up with. I'd love to talk to you guys about them. This is called taking control and accountability of your life. Completely letting go of complaining and being a pawn in someone else's game.

18:23Self-power, self-accountability. In your online perception, it's good to have flaws and it's good to have flaws in life but don't let people know your current flaws. Don't let people know your current struggles. Let them know the struggles that you've overcome to become the man you are today. I used to deal with this. Man, I've been in that place. I understand you. I've had this pain. I used to be this guy. He was such a loser. But then I became this and this is how I did it. You don't need to be perfect. You don't need to have never had any issues. Just be careful in letting your current issues out when they can still affect you. Solve them and then talk about them. Don't be perfect in this online world. There's the biggest way to alienate people. I've had my fair share of fucking problems and you guys have heard about them time and time again. Hopefully so you can relate to them. And you'll hear about the problems I have in my life right now in scaling of a business as soon as they're all solved and I'm making eight figures. But you won't hear about them a second sooner and that's an important thing to remember. The biggest flex is becoming unfuck-widdable.

19:23That's the point of building an empire. The biggest sign you're new to money is you're impressed by things. You're impressed by things that people have and not by character. The money has lost its shine to rich people that have had tons of it. Everything has no relativity. They're completely fucked up in the world of money. All worldly goods have lost their shine. The biggest flex that you can give is your freedom. And the ritual of Marit for you because you've not fallen into the trap of golden handcuffs of being chained to lifestyle expenses. There's truth that a lot of rich people are not that happy but they would never give up their money. What they didn't figure out was how to have total freedom to be unfuck-widdable and still have money. If you can show them you have one of those things that you at least you have complete freedom over your life. Maybe you've got a place for your house's bought. You've got money in the bank. You've got no expenses. You can do whatever you want whenever you want. Nobody needs you or needs to rely on you and you've got big bills to pay and all this stuff.

20:25That's all pressure. That's things that people in high-level business are getting stressed about. One of the biggest flexes is freedom. It's going to impress a rich person far more than you having designer products or a nice watch because money means nothing to them. Your character means something to them and your lifestyle design means something to them. If you want to go into any of these things character design, designing this new formidable character, lifestyle design. Check out my last two videos. All right, let's move on to Reputation Management. Be righteous, be kind, hardworking and loyal. Do a little reputation task on your social media, a reputation task within your business. Your reputation is everything. Such a powerful thing. If people know you for a certain way and you've designed that way being this hardworking, loyal, courageous individual he never gives up. He's relentless. There are things you decide you want to be known for and then become known for them. By never portraying anything else. Now, if you look at your social media and I've looked at a lot of people's social media

21:25because it's one of the things we do is the social media review inside of the new elite when members join us. I'll tell the member my portrayal of them from their social media and then I'll teach them how to change it. So you might look in your social media right now and you want to build an empire. You want to become a sem figure entrepreneur. But your pictures are you out partying, terrible quality, dressing like a kid, out of shape, drinking beers, you post random bullshit memes on your Instagram and you want people to take you seriously. If you want to build a good reputation, start to show the positives of your life, show how disciplined you are, show how hard you're working, show high quality images of you upgrading your style, your fashion, your life, protect your name at all costs and play to your strengths. Be known to the right reason and it will unlock doors. Now, I want you to know how easy it is to win at a high level if you are just relentless because nobody wants to do the work and the current reality is doing such a good job of distracting everyone. It's literally impossible for most people.

22:27Are your ad campaigns lighting up the dashboard? But not the pipeline. That's bullspend and marketers are calling it out in dashboard confessions. My boss asks for results so I open my dashboard for the only positive sounding metric I had. Impressions. Cut the bullspend. See revenue? Not just reach. LinkedIn delivers the highest return on ad spend of major ad networks. Advertise on LinkedIn. Spend $250 on your first campaign and get a $25 cried at go to LinkedIn.com slash campaign turn sick edition supply. College football is back. So Hilton called in me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky Jersey? Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching band wake up call at 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day.

23:28This episode is brought to you by PayPal. You know how a mom's bag has everything? Sunscreen. Snacks. A stapler. The new PayPal app is like that. But for your money, shop, pay, manager account, and earn rewards all in one place. And with purchase protection on eligible items, biometric security and pasquies, you're protected at every step. Download the new PayPal app to get started. See PayPal.com slash protection terms. People to even stop scrolling TikTok. It's impossible for people to stop going to the pub for Christ's sake. You literally can win so easily if you're just relentless and let go of the things you know you need to let go of anyway. If you just become a professional that turns up no matter what, no matter what his feeling is over and over again and become the best you will win. It's as simple as that. Whatever you choose. And I remember I recommend something that you have a little bit of passion for. For me, it will be videos. I will be the best YouTuber. The best video maker.

24:29Inspiring men. The entire world has ever seen. And then everything wins because you cannot put a price on being the best. It's unlimited. As soon as you become the best, I'll use an example for you. Let's say for example, you are a video editor and you are the best. You are literally the best. And you take one of my videos. You re-edit it. You send it to me. And it's 10 times better than what I ever did myself. You're getting hired. No doubt about it. Any day of the week. If you genuinely become the best and you must actually be the best and you see somebody's vision, you can work for them for free and you will be hired. That's how you can start your level up. If you become the best in an industry you come on a huge paycheck. If you become a righteous loyal man, somebody that understands these things, his perception of the world, you cannot lose. You just have to be relentless in your daily drive to achieve these things. And unlimited energy comes from powerful dreams and a character that you've decided to be. Your current character will not get the dreams that you want. You have to become a new person. You have to decide that person's character traits.

25:31Go check out the video we did on this a couple days ago. Go and check out on the channel how to build your new character. Build that new person become that new person. Be relentless in your pursuit of empire building and you will get there. It will all pay off because everybody quits. People cannot even stick with things for three or four fucking days in the new year. And I just see that as such an amazing thing. I love other people's weaknesses. Because for me, it just takes them out the game. There's no competition there. There's no need to change them. Give the people what they want. This is what I'm doing now. I'm giving information and only one percent of you will follow it. One percent of you will get the information and do something with it. It's so beautiful for the top one percent and so easy to become the top one percent. Because everybody's lazy. Everybody wants it for nothing. If you can just turn up relentlessly, you will win. You will build an empire. It's been an absolute pleasure, lads. I'll see you tomorrow. See you in the next one. Adios, amigos. It's football season.

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