One mistake companies make when introducing AI to their organization

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch your Scale Your Podcast, I Hear Everything Delivered's Podcast, Production, Growth, and Monetization Solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything.com. I'm Jordan Cooney. And joining me today is Sylvia Ovielo Lopez, co-founder and CEO of Bluma. Before launching Bluma, Sylvia led global content, discovery and international growth teams at Pinterest and Canva, giving her a front row seat to how AI is changing both the way people work and the way consumers discover brands. Today we're going to talk about how AI is changing search, marketing organizations, and why companies need to rethink the role of a specialist and generalist, and what it takes to build an AI-ready culture. What is one mistake companies are making when introducing AI to their organization?

1:00I think a mistake is rolling out things too fast, rolling out things too slow, or not rolling out things at all. So I think we're in that Goldilocks problem where we have to find that perfect balance. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help. And you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO

2:06programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, dot-io. Don't be afraid of making mistakes. I think in the era of AI, being slow is going to cost you more than being wrong because the cost to switch is reducing. A huge thank you to Silvio Villelo Lopez, CEO at Bluma for joining us. If you'd like to contact Silvia, you can find a link to her LinkedIn profile on our show notes or on the VoiceOfSearch.com. You can also visit her

3:08company website, Bluma-BLOMMA.com. If you haven't subscribed yet, want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.