Get every episode summarized
Each time Short Wave publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
This Cyber Monday, a meditation on holiday sales. A quick trip to pick up presents can turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine.
But with the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them.
Read Alina's full story here.
Questions about the science driving the world around you? Email us at [email protected].
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
But with the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them.
Read Alina's full story here.
Questions about the science driving the world around you? Email us at [email protected].
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
Get every episode summarized
Each time Short Wave publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Short Wave
The science of self-worth (and how to boost yours)
Short Wave
Sep 22, 202612:45completed
Why we should all be 'bookmaxxing'
Short Wave
Sep 19, 202610:58queued
The latest on AI panic — and whether it's justified
Short Wave
Sep 18, 202614:58completed
When batteries get a facelift, so does renewable energy
Short Wave
Sep 16, 202613:29completed